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In the following interview, Kevin Leatherman, broker/owner of Leatherman Homes in Nassau County, N.Y., talks about thriving as an independent firm, landing better online leads and the importance of delegation.
Years in Real Estate: 25
Number of Offices: 1
Number of Agents: 20 Please tell me a little bit about your company’s structure.

By Ryan Fitzgerald The key word? Attract. More important than how many leads your real estate website generates is how your website generates them. Are you forcing registration? Are you having to chase after everyone? Or are they coming to you asking for help? You can choose to chase, or you can attract. There is a fundamental difference in these types of leads. Here...

It may sound like an easy topic to address, but when you consider the growing number of platforms, real estate professionals need social strategies in place to capture their clientele. This starts with knowing your audience and knowing when they're active online. As a real estate professional, it's important to be in tune with your community and your personal clientele...

Working with buyers and sellers? As a real estate agent, you know that means having to deal with personalities and ages that run the gamut from young and energetic to senior and slow-paced. But working with the elderly is a lot different than working with any other client type. When dealing with older clients, you're usually more hands-on, especially if they don't...

Virtual reality (VR) has gone through wide cycles of consumer skepticism and adoption in the past several years. And although many industries, save video games and amusement parks, have backed off the technology recently, it's time for real estate to go all in on VR.  This week, Coldwell Banker Real Estate LLC released the results of its annual smart home survey....

By Samantha Clark It’s the beginning of a new year! In 2018, you should be looking to start fresh and possibly even rebrand yourself and your business. If you’ve been a real estate agent for a few years now, you've probably come to realize that your business has changed a lot—what it stood for five or 10 years ago isn’t quite the same today. Rebranding...

By Tom McMakin The notion of trust in others is ancient. It allows one buddy to lean on another in war or commerce. But, more importantly, it is the sinew that binds communities together, enabling them to do together what they cannot do as individuals. It is also a critical prerequisite to selling consulting and professional services successfully. There are two types...

By Brentnie Daggett With the holidays just behind us and New Year’s resolutions calling your name, you may find that organization is at the top of your list of things to accomplish. There’s no shame in admitting that when holiday guests arrive, it can be tempting to hide everything in a closet and try to deal with the resulting tornado later. With the gift-giving...

From hunting and fishing to DJing and filming videos in his community, Rett Harmon is a man of many interests. As co-broker/owner of CENTURY 21 Novus Realty in Carollton, Ga, he's been involved in the real estate industry for over 15 years. Harmon first dipped his toe into real estate as a junior at the University of West Georgia. Selling properties before he'd even...

The biggest charitable season of the year is here. Among the crowds of shoppers are those who are giving back to the less fortunate by participating in or hosting charitable events. The real estate industry prides itself on being heavily involved in the community, especially during this time of year. While some brokerages work together on a larger charitable project,...