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Planning to sell in 2016? Whether it's a pending late winter relocation or a thoughtfully planned downsizing that can occur at your own pace, it's a seller's market out there right now. But despite the advantages of a seller’s market, the folks at Ross Insurance of Holyoke, Mass. say it never hurts to take proactive measures to ensure your home sells as quickly...

By Tyler Zey The New Year is an excellent time to reflect on what lead generation efforts did and didn’t work on your real estate website during the previous months. Getting leads from your website is simple. However, simple does not mean it’s easy. To help you get started, here are 6 ways to maximize your REALTOR® website in 2016: Website Content You’ve heard...

In the past, when a real estate firm wanted aerial shots of a home, it required hiring a helicopter service. This obviously meant shots from above were reserved for only the swankiest of swanksters. But since the FAA granted the use of drones for aerial photography last year, aerial photography and videography has literally taken off, allowing the everyday agent to...

“The difference between agents making a million dollars a year and agents making 25-40 thousand dollars a year isn’t always the fact that one is better than the other. Oftentimes it’s that one chooses different activities to focus on during the day.” These words provided by Verl Workman, founder and CEO of Workman Success Systems, were just one slice of wisdom...

By H. E. James Before your client signs that dotted line, there’s a step in the due diligence process that often gets neglected -- at least until something goes wrong with that brand new purchase: records research. In eight years running a municipal records center, I saw even the most seasoned REALTORS®, homebuyers and real estate brokers neglect a visit to my...

By Anita Alvarez The sharing economy has already seen wild disruption in the transportation and travel industries with Uber and Lyft. Experts are trying to predict if the next wave of sharing economy innovations will hit the retail industry. However, real estate is fluctuating in its response to the sharing economy, wondering what effect it will have on small and...

By Justin M. Riordan It always cracks me up when I see Regional Multiple Listing Service (RMLS) photos in July that show homes with fall leaves. The first thing I think is “must be a dud, it’s been on the market since last fall.” Selling homes is an art. Not so much “still art” like painting or sculpture, but more like “time based art” like dance or...

By Dana Larsen Credit: Stokkete/Shutterstock To keep up in the real estate industry these days, agents have to be well-versed in technology. In fact, in June 2014, Google's Consumer Survey reported that mobile phones accounted for 27 percent of total searches related to buying a home, which is up 19 percent from the prior year. And mobile and tablet consumer usage...

To say that we live in a society driven by information is an understatement. Content and its dissemination have truly morphed into the lifeblood of our culture. Everyone is seemingly starved for content that may affect their professions, personal lives, health, happiness, and more. With all of the social media channels, blogs and websites available to us, RISMedia...

The “magic of homeownership.” That’s how Julián Castro, secretary of the U.S. Department of Housing and Urban Development (HUD), described one of the pillars of the American Dream during a speech at the 2015 convention of the Mortgage Bankers Association. “President Johnson once said that owning a home is more than just a cherished dream: It represents achievement,...