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All hail the listing presentation! While technology has streamlined and gussied up the real estate transaction over the years, the listing presentation still reigns supreme as a critical component of a real estate agent’s success.  While certain tried and true factors still play a starring role in the listing presentation – ie, the comparative market analysis,...

Emojis are everywhere—even in real estate. TWEET
A new real estate-themed emoji keyboard has hit app stores, launched by the California Association of REALTORS® (C.A.R.) in response to the world-over shift toward informal, visual communication. The keyboard, downloaded through an app called CARmojis,...

By Tony Mariotti A real estate agent recently asked whether he should do anything about his competitors following his Facebook business page. He thought it could be prudent to ban or remove them. I understood the reasoning of the question; a competitor might steal his great marketing ideas. But as I thought it through, I honestly couldn’t come up with a single...

By Tori Toth Think you have all the players in place on your real estate team? Think again, if you’re missing a home stager. This important role takes a special interest in how the homes you represent are portrayed to buyers. Home staging, according to the Real Estate Staging Association, is the act of preparing and showing a property for sale. It is a systematic...

Credit: Pixabay.com Having student loan debt doesn’t deny your approval for a mortgage loan right off the bat, but it can definitely be one of the factors that can make or break your application. According to The Wall Street Journal, out of almost 46,000 first-time home buyers seeking a mortgage loan, nearly 75 percent were approved. Of those approved, 27.3 percent...

By Benny Lamm The shape of senior living communities across the world has changed drastically over the past several years. Baby boomers have their own unique ideas of what their retirement years are going to look like, and the industry must change in order to fit the shape of their unique preferences. This year’s anticipated trends don’t look like your grandmother’s...

The best way to connect with a client will always vary based on their preferences. But for those seasoned agents working to appeal to a millennial client, a lot can get lost in the age gap. Below are a handful of ways to come off as hip and happening to your younger clientele. Be flexible. When it comes to communication, meet your millennial client in their...

By Than Merrill Not unlike any other business, investing in real estate requires an acute attention to detail and the utmost respect for due diligence.  Any hope of running a sustainable business is, therefore, dependent on minimizing mistakes and capitalizing on opportunities.  There are, however, some mistakes that are more detrimental to new investors than others....

Last year, Better Homes and Gardens Real Estate reported its groundbreaking industry research on the home-buying expectations of “Generation Z”—the cohort of 21 million U.S. teens born from the mid-to-late 1990s through the present. The company gathered a focus group of 13-18-year-olds at its Madison, N.J., Realogy headquarters, for a day-long Gen Z Advisory...

By Ryan Fitzgerald Buying a home is a large investment. An investment you’re going to want to protect. As a part of protecting your investment, there are inspection contingencies (also known as due diligence contingencies), which offer buyers the opportunity to inspect the home before moving forward with the purchase.  A home inspection is one of the most important...