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Last month at the REALTORS® Legislative Meetings & Trade Expo, NAR made the .REALTOR domain available to local and state REALTOR® associations as well as brokerages in the U.S. and Canada. This move followed the domain’s launch to NAR members this past October. Before the year is out, NAR will up the ante even further by rolling out the .realestate domain...

Contributed by John Egan, SpareFoot.com If you’re looking for areas where the U.S. population is rising the most, just look in the South or West. Communities in those two regions dominate recent population growth trends, with a few exceptions. “Over the next 15 years, America is in for tremendous demographic change,” Emily Badger of the Washington Post recently...

When it comes to leadership, many top industry professionals believe the will to commandeer a group is something one is born with. However, according to those same pros, leadership is something you learn, not something that magically manifests itself. “As leaders, it's our nature to constantly look for ways to improve,” said LeadingRE Chairman Rob Sibcy at LeadingRE's...

As the real estate market continues to improve, real estate professionals are more committed than ever to upping their game. While branching out and ascending the tiers in order to corner the move-up, upscale and international markets may seem like a challenging proposition, the latest installment of RISMedia’s monthly Agent Webinar Series featuring Dano Sayles...

This post was contributed by Tyler Zey. REALTORS® need to be marketing online more than ever, but what are you actually supposed to do?  What tactics produce results? The frustration for many REALTORS® is that the typical online lead generation tactics big brands use simply don't work on a local level. These are the strategies that most often make it onto the big...

Marketing yourself is never easy. Unless you're the type who adores self-promotion, then selling yourself or your services can be daunting. However, if you're looking for your business to thrive, a polished elevator pitch is vital. It should be short, it should be sweet, and it should hopefully pique the interest of whomever you're making a delivery to. Below are...

With housing on a steady path to recovery, home prices have risen approximately 20 percent in the last three years, according to the Federal Housing Finance Agency (FHFA) and Standard & Poor’s (S&P) Case-Shiller house price indices – and both consumers and industry professionals expect that upward trajectory to continue this year. The anticipated increase...

Contributed by Karen Highland It seems like everyone has a real estate blog these days, as many real estate agents have joined the blogosphere over the last few years. ActiveRain has grown to over 250,000 bloggers, Zillow, Realtor.com, Homes.com and many other major real estate news sites have also started blogs. The space is glutted. Just out of curiosity, I did...

Contributed by James White, homeyimprovements.com When companies spend time building an online brand identity, what they are really doing is setting out to establish trust, and credibility is an important part of the equation. Without it, businesses cannot expect to generate leads, increase sales, or improve referrals and conversion rates. There is perhaps no other...

As the market continues on its road to recovery, many obstacles are falling by the wayside making it easier than recent years to find the right homes for the right buyers. Mortgage rates are still low and affordable, the unemployment rate has dropped, and in many areas across the country, inventory has more or less stabilized. These factors are always some of the...