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In the following interview, Kristin Morley, REALTOR® with Rodeo Realty in Los Angeles, Calif., discusses online lead generation. Region Served: Los Feliz to Malibu
Years in Real Estate: 17 You’ve been able to turn a $10,000 spend into $9 million in sales, which is impressive from an ROI perspective. Has something changed, or is this typical of the results...

By Nathan Garrett It is reported that every day there are two million new articles posted online. That's almost 1,400 new posts every single minute. As it turns out, most of these post are coming from large, nationally syndicated websites that can push out anywhere from 500 to 1,000 posts alone. With this much competition, it seems impossible to stand out from the...

By Mary Walton Real estate is renowned for being one of the most competitive fields. As an agent, you’ll need to write a listing that makes the property shine in order to get it sold. In this article, we’ll show you how to do just that alongside all the tools you’ll need to ensure it’s perfect. Highlight the Positives
List out all the positive selling...

Commentary by John Featherston Organized real estate is constantly being challenged. This is not new news—it's been happening for decades. However, the current crop of challengers to our industry are more powerful than ever before, carving inroads with technologies and efficiencies that resonate with today's increasingly savvy consumers. Today's "disruptors"—as...

By Dixie Somers When you become a landlord, stress levels can get very high. There are tenants who vandalize property, are habitually late with the rent, or just disappear without notice. In general, the good tenants outnumber the bad ones and you're able to manage your property profitably. You can cut your stress by finding ways to reduce or eliminate the many problems...

By Deborah Kearns In this third and final article in our predictive analytics series, learn how brokers are using predictive analytics to create targeted recruiting campaigns and retain the very best agents. 

Real estate professionals might not have a crystal ball, but predictive analytics come pretty close.

Predictive...

By Charles MacGregor If I were to ask you to name the toxins found inside your home, you’d probably give me a pretty long list of cleaning supplies, bathroom items and other products. They’re things we see every day and use on a fairly regular basis. But what about chemicals and toxins we don’t come into contact with while we’re cleaning the bathroom or trying...

In the following interview, Prabhjit Singh, broker of Naam Real Estate, LLC in Rockville, Md., discusses the key to lead conversion, online lead sources, prospecting and more.
Some say online leads are difficult to convert, while others seem to be building a business from them. In your opinion, why is there such disparity?
I believe the disparity in converting...

RISMedia to Release White Paper Investigating Industry ‘Disruptors’

Thousands of real estate professionals have spoken, and the vast majority have concluded that Zillow Instant Offers represents a negative addition to the real estate market for consumers, and another step towards Zillow’s alleged attempt to disintermediate brokers and agents and...

By Deborah Kearns In this second article of a three-part series, learn all about how real estate agents can utilize predictive analytics to make positive changes and predictions in their business. You’re always looking for ways to show your value and stay ahead of the market. One way to do that is by using predictive analytics. As we explained in a previous...