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By Matt Murphy The media has paid a lot of attention over the past few years to the apparent unwillingness of millennials to buy homes. The statistic that one-in-three 18-to-34-year-olds lives with their parents (representing a throwback to the 19th century) tends to be wielded as evidence that this generation is living in a sustained state of adolescence, eschewing...

Posted on Jun 21 2017 - 4:49pm by Housecall
Comments Off on The Basics of Buying Investment Properties

By Author and Real Estate Expert Kenneth D. Rosen
Everyone wants a magic and immediate path to wealth. The bad news? The path doesn’t exist. Wealth is attainable through more conventional means. If you come to understand the real estate industry and if you deepen your own firsthand experience as you buy and sell investment properties, you’ll be...

Posted on Jun 20 2017 - 11:21am by Housecall
Comments Off on Luxury Homes: How to Tell if You’re Getting a Fair Price

By Anica Oaks Buying a luxury home isn’t as straightforward a process as one might think. This market has a lot more variables when it comes to each property, making it difficult to establish an exact market value on a home. That being the case, buyers may wonder if they’re getting a fair price on a luxury piece of property. If you’re in the expensive real...

Posted on Jun 16 2017 - 3:48pm by Zoe Eisenberg
Comments Off on $1 Million a Week, Starting With Quality Leads

In the following interview, Manny Gutierrez, broker/owner of Prime Real Estate of Florida, discusses converting high-end leads into closed transactions, working to close $1 million each week.
Region Served: South Florida, including Palm Beach, Broward and Miami-Dade Counties
Years in Real Estate: 14+
Number of Offices: 1
Number of Agents:...

With the recent launch of Zillow’s Instant Offers test pilot in Orlando and Las Vegas came a deluge of heated opinions from all corners of the industry. Is Zillow becoming a brokerage? Are brokers and agents being disintermediated? Take this reader survey from RISMedia and tell us where you stand. // In a nutshell, Zillow Instant Offers allows home sellers to directly...

Posted on Jun 12 2017 - 4:12pm by Housecall
Comments Off on Building Stronger Client Relationships: 5 Ways to Get Social With It

Strong client relationships mean more referrals and loyalty when it’s time for a couple to upgrade from their starter home to a bigger one. When it comes to the basics, using social media platforms isn’t much different than social strategy and interaction in real life. Don’t let social media scare you as a real estate agent. Use it as an opportunity to engage...

Editor's Note: This post was originally published on June 9, 2017. Housecall continues to share this piece due to ongoing requests and reader interest. There are several places in the U.S. where millennials can be found due to the high employment rates and beautiful settings. For adults who are in their 20s and 30s, there are several places where it's smart to invest....

By Roy Rasmussen Effective online marketing has become essential for successful REALTORS®. Eighty-six percent of homebuyers see websites as a useful information source, making this the most popular resource for homebuyers, the latest National Association of Realtors® data shows. Forty-four percent of homebuyers look online before taking any other steps. Fifty-one...

Posted on Jun 5 2017 - 11:51am by Nick Caruso
Comments Off on Predictive Analytics: The Crystal Ball of Business

Thanks to technology, businesses in every industry are inundated with countless amounts of data, so much so that many don't fully understand how to make sense of it all. Data provides us with a blueprint of the past, but in reality, it can be even more transformative; these heaps of information can be harnessed to help predict the future, like a mysterious crystal...

Posted on May 16 2017 - 3:25pm by Housecall
Comments Off on How Small and Midsize Businesses Can Take Advantage of Big Data

The importance of small and medium businesses in our economy is undeniable. More than half of the American working population are employed by small businesses. If you have been keeping up with technological and business trends in the last couple of years, you probably heard about big data and you could be wondering what this fuss is all about. Why is it called "big"...