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Posted on Aug 3 2017 - 8:45am by Housecall
Comments Off on Real Estate Agents: 5 Ways to Create Sharable Content

By Nathan Garrett It is reported that every day there are two million new articles posted online. That's almost 1,400 new posts every single minute. As it turns out, most of these post are coming from large, nationally syndicated websites that can push out anywhere from 500 to 1,000 posts alone. With this much competition, it seems impossible to stand out from the...

By Mary Walton Real estate is renowned for being one of the most competitive fields. As an agent, you’ll need to write a listing that makes the property shine in order to get it sold. In this article, we’ll show you how to do just that alongside all the tools you’ll need to ensure it’s perfect. Highlight the Positives
List out all the positive selling...

Posted on Jul 26 2017 - 9:58am by Housecall
Comments Off on The Right Choice for Change

Commentary by John Featherston Organized real estate is constantly being challenged. This is not new news—it's been happening for decades. However, the current crop of challengers to our industry are more powerful than ever before, carving inroads with technologies and efficiencies that resonate with today's increasingly savvy consumers. Today's "disruptors"—as...

By Dixie Somers When you become a landlord, stress levels can get very high. There are tenants who vandalize property, are habitually late with the rent, or just disappear without notice. In general, the good tenants outnumber the bad ones and you're able to manage your property profitably. You can cut your stress by finding ways to reduce or eliminate the many problems...

Posted on Jul 21 2017 - 3:53pm by Housecall
Comments Off on How Brokers Can Use Predictive Analytics to Recruit, Retain Top Agents

By Deborah Kearns In this third and final article in our predictive analytics series, learn how brokers are using predictive analytics to create targeted recruiting campaigns and retain the very best agents. 

Real estate professionals might not have a crystal ball, but predictive analytics come pretty close.

Predictive...

Posted on Jul 19 2017 - 10:43am by Housecall
Comments Off on What Your Family Needs to Know about Asbestos and Mesothelioma

By Charles MacGregor If I were to ask you to name the toxins found inside your home, you’d probably give me a pretty long list of cleaning supplies, bathroom items and other products. They’re things we see every day and use on a fairly regular basis. But what about chemicals and toxins we don’t come into contact with while we’re cleaning the bathroom or trying...

Posted on Jul 17 2017 - 4:17pm by Housecall
Comments Off on One Lead Source, 100 Percent of Business

In the following interview, Prabhjit Singh, broker of Naam Real Estate, LLC in Rockville, Md., discusses the key to lead conversion, online lead sources, prospecting and more.
Some say online leads are difficult to convert, while others seem to be building a business from them. In your opinion, why is there such disparity?
I believe the disparity in converting...

Posted on Jul 13 2017 - 12:24pm by Maria Patterson
Comments Off on The Industry Weighs In: 87% Say Instant Offers Signals Shift by Zillow to Become a Brokerage

RISMedia to Release White Paper Investigating Industry ‘Disruptors’

Thousands of real estate professionals have spoken, and the vast majority have concluded that Zillow Instant Offers represents a negative addition to the real estate market for consumers, and another step towards Zillow’s alleged attempt to disintermediate brokers and agents and...

Posted on Jul 10 2017 - 11:55am by Housecall
Comments Off on How to Use Predictive Analytics in Your Real Estate Business

By Deborah Kearns In this second article of a three-part series, learn all about how real estate agents can utilize predictive analytics to make positive changes and predictions in their business. You’re always looking for ways to show your value and stay ahead of the market. One way to do that is by using predictive analytics. As we explained in a previous...

Posted on Jun 28 2017 - 11:09am by Housecall
Comments Off on Predictive Analytics: The Next Big Thing in Real Estate?

In this first article of a three-part series, learn all about predictive analytics and how it works for real estate. In future stories, we’ll examine how brokerage owners and agents use predictive analytics in their businesses. By Deborah Kearns Real estate brokerage owners and agents would likely agree they want to better target their marketing dollars and...