For some reason, things always sound easier in the real estate industry than they really are. The same holds true with the recruiting of new agents. Or should I say, the art of recruiting. At the surface it sounds simple, but once you get started, you quickly realize it's a rather complex task to undertake and it is not something you can take lightly. Recruiting new...
Thanks to Facebook, Twitter, LinkedIn, Pinterest, Google+, and others, social networking has become an integral part of our everyday lives. But for real estate professionals, connecting with others via social networks is only part of the equation when it comes to running a profitable real estate firm. In fact, taking the time to network face to face with colleagues...
With wearable innovations already on the market (e.g., Samsung Gear, Pebble, Google Glass) and the recently announced Apple Watch hitting shelves next year, wearable tech may become an integral part of our lives much sooner than anticipated. Vogue China recently gave smartwatches its stamp of approval – meaning somewhere in Paris, Karl Lagerfeld is feverishly redesigning...
[This blog is Part 2 of 2 in a series about technology tips that will attract and please your home buyers. To view Part 1 of this series, click here.] The plethora of technology options available to us can make it hard to think “outside the box” and create unique ways to stand out from the crowd using these services. My hope is that this post will not only give...
RE/MAX Executive Realty agent Bill Gassett is clearly doing something right. With 27 years in the business, and over 31,000 followers on Google+ and approaching 19,000 on Twitter, it's safe to say that Gassett is hitting it out of the park when it comes to social media. For many agents, mastering social media and social networking is a difficult task when faced with...
[This blog is Part 1 of 2 in a series about technology tips that will attract and please your home buyers. Stay tuned next week for the rest of contributor Andrew Fortune's top REALTOR® tech tips!] Technology changes the way we do business every day. Most of the real estate technology tips that I find online are directed towards helping REALTORS® with their listings,...
Whether you're simply speaking at an open house, addressing your entire company or taking over a panel, below are six ways to really rock your public speaking—and don't worry, I'm not going to tell you to picture anyone in their underoos. Create a speech map. Instead of (or in addition to) writing everything down on note cards, try associating certain topics you...
Though social networking platform Ello made its debut earlier this year, the site recently gained traction among users fed up with Facebook’s mind games – specifically, a borderline obsessive policy change enforcing the use of government-recognized names on member profiles. Zuck and crew have since clarified the policy, but that didn’t stop disgruntled users...
For today’s buyers, finding that perfect home goes way beyond locating the ideal neighborhood that’s a stone’s throw from the office. With must-have lists that can range anywhere from a few items to those that are more than a mile long, real estate professionals certainly have their work cut out for them when it comes to finding buyers the home that’s...
Pocket listings--listings sold outside of the MLS—are gaining heat inside the industry. Far from a new concept, they are one of real estate’s biggest in-house controversies, with professionals from across the country taking different stances as to whether or not they help or hinder the market. So what the heck is a pocket listing, anyway? These off-market listings...
