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Credit: Pantone As we move toward the new year, many are thinking about new resolutions, new habits and new beginnings. But are you thinking about new colors? For the past 20 years, Pantone has chosen a Color of the Year to guide design trends as we dive into the future. And the official shade of 2020? Classic Blue (19-4052).

According to Pantone, the...

Posted on Dec 6 2019 - 5:07pm by Liz Dominguez
Comments Off on VA Loan Usage Increasing, Young Buyers Accounting for Nearly Half for 2019

There are over 624,000 veterans and servicemembers in the U.S. who have taken advantage of Veterans Affairs (VA) home loan benefits during 2019, according to a new Veterans United Home Loans report. This is a 43 percent increase compared to just five years ago. And the growth has been consistent, with the number of VA home loans increasing for eight consecutive years. What's...

Posted on Dec 5 2019 - 4:16pm by Jameson Doris
Comments Off on Realogy Releases ‘Making-Of’ Video for Real Estate Magazine Cover Image

Ryan Schneider, president and CEO of Realogy, is the subject of this month's Real Estate magazine cover story. For the feature, he sat down to discuss the consumer-driven change he's driving at the largest residential real estate company in the U.S. Additionally, Realogy released a video to coincide with the release of the feature story. The high-quality video, which...

By Wendy Dessler Real estate trends are constantly changing and if you aren't keeping track of them, you may lose sight of what's happening in the global marketplace. At the same time, certain aspects of this market will always remain the same. As an investor or potential homebuyer, it's up to you to stay on top of everything happening in the world of real estate...

Posted on Nov 27 2019 - 11:57am by Liz Dominguez
Comments Off on Daymond John, ‘Shark Tank’ Star, Keynotes RISMedia Power Broker Reception & Dinner

(Above) Daymond John, Founder and CEO of FUBU and Star of ABC’s "Shark Tank," and John Featherston, President and CEO of RISMedia, at RISMedia's 24th Annual Power Broker Reception & Dinner (Credit: AJ Canaria of PlanOmatic) RISMedia's exclusive Power Broker Reception & Dinner, held at the Fairmont San Francisco on November 8, was a night of valuable...

Posted on Nov 15 2019 - 11:45am by Jameson Doris
Comments Off on Building Trust and Celebrity: Leveraging Video

One of the hottest topics being discussed today among real estate professionals is how to position oneself as your market's expert, especially through the use of social media and video. Some REALTORS® take it one step further and say it's possible to become something of a local celebrity through marketing. Related: Marketing Through the Noise: Leveraging Video That's...

Posted on Nov 13 2019 - 3:02pm by Liz Dominguez
Comments Off on Marketing Through the Noise: Leveraging Video

Consumers today are overwhelmed by the amount of information available to them. And so, when agents go to market their business, they need to be thoughtful about what they put out. Too much content with too little value will get them nowhere. But there's one emerging trend that's helping to elevate content, differentiating agents from their competition—and that's...

Posted on Nov 13 2019 - 9:40am by Jameson Doris
Comments Off on NAR Annual: Leveraging LinkedIn and Stories More Effectively

From November 8-11, thousands of REALTORS® gathered at the Moscone Center in San Francisco, Calif., for the annual REALTORS® Conference & Expo. Over the course of the four-day weekend, experts presented on a range of real estate-related topics during more than 100 educational sessions. Two sessions, "Leveraging LinkedIn for Real Estate Success" and "Facebook...

Founder and CEO of FUBU and Shark Tank star, Daymond John is set to address attendees during RISMedia's 24th Annual Power Broker Reception & Dinner, held on November 8 at the Fairmont San Francisco Hotel during the REALTORS® Conference & Expo. An original Shark in the Emmy Award winning series Shark Tank, John is widely recognized for his accomplishments...

Posted on Oct 25 2019 - 11:48am by Liz Dominguez
Comments Off on Where Should You Buy Your Second Home? New Research Can Help You Decide

If you're looking into buying a second home, the options can seem limitless, and maybe a little overwhelming. But some new research from Imovirtual can help you narrow down that massive list, making it easier to choose a location based on several factors, such as average price-per-square foot, annual utility costs, annual broadband costs, potential Airbnb income,...