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This post was contributed by Tyler Zey. Real estate landing pages are crucial to any online strategy today.  These pages are dramatically different than typical website pages in that their sole purpose is to get contact information out of visitors.  Unlike blog pages and IDX listings, these pages give a value proposition and then ask the visitor for their contact...

When it comes to success in real estate, there’s no better teacher than someone who’s lived it. In the March installment of RISMedia’s Agent Webinar Series, “The Secrets of Systematized Success,” attendees learned just how powerful number-based systems can be from two of the industry’s most profitable professionals. With experience backed by respectively...

Being a REALTOR® often means you're on the go. From meeting with clients to showing listings, the car can feel like the second office – and many treat it as such. We checked in with several top agents to find out what they keep in their car, and the results were surprising. From tools to good luck charms, agents are rolling around with car kits that can handle...

Posted on Mar 16 2015 - 4:20pm by Suzanne De Vita
Comments Off on The Secrets to Selling a Second Home

                 
For real estate professionals serving vacation areas, marketing a property is a lot like telling a story: the story of the home, the story of the surroundings, the story of the community. Successfully selling a vacation property is contingent upon a number of factors – but because second homes...

Editor's Note: This post was originally published on March 2, 2015. Housecall continues to share this piece due to ongoing requests and reader interest. This post was contributed by Terri Engels If you own real estate and decide to lease it out to someone else, then congratulations: you are now a landlord in the eyes of the law. Whether you lease out a single family...

Sixty-one percent of brokers surveyed enlist outside coaching for agents and almost the same amount (60 percent) believe that hiring these coaches yields a tangible ROI, according to RISMedia's 2015 Outside Coaching Survey. Not only does outside coaching help offer fresh perspectives for agents and brokers, but oftentimes, coaching can be a powerful vehicle toward...

Posted on Feb 21 2015 - 4:00am by Zoe Eisenberg
Comments Off on 6 Lessons for Leadership from Former Mayor Rudy Giuliani

We all have different opinions on what makes a truly great leader. According to former New York City mayor Rudy Giuliani, a great leader should be many things, from optimistic to well prepared. He should know. In addition to making major positive changes to the city of New York and being widely renowned as one of the most effective chief executives in modern American...

Let’s face it. In real estate, whoever gets the most listings wins. This fact was driven home in the latest installment in RISMedia’s popular monthly Agent Webinar Series, where two top-producing real estate pros – Wayne Turner of Turner Real Estate Group in Mandeville, La., and Mike Parker of The Mike Parker Team/HUFF Realty in Florence, Ky. – stunned attendees...

Having and maintaining a presence on Twitter for your real estate business is a great start, but putting the time in to tweet daily is only half the battle. If you’re using Twitter to help boost your marketing strategy, you’re already leaps and bounds ahead of many of your colleagues in the industry. However, learning how to really take the plunge can launch you...

Many years ago when I started my career in real estate, I was taught to work my "sphere of influence" to guarantee success. That advice nearly cost me my business, as it never produced the results that I needed. I decided to focus my lead generation efforts online and within a few months I was doing better than ever. If the traditional method of using your "sphere...