Image: Instagram Press This month, Instagram introduced a new way for agents to engage with their clients. A new questions “sticker” on the app’s Stories feature allows users to ask others anything they want. Stories, which is very similar to Snapchat, allows users to create ephemeral photos or videos. In the past, users have been able to place emojis and...
As president of Ohio operations for Coldwell Banker Schmidt Family of Companies, Felicia Hengle has become known for motivating her agents to become more engaged in their offices through training. Prior to her current role, Hengle was the CEO of an office in the Cleveland area which consisted of over 200 agents. Her team has come to rely on her for both her direction...
By Darryl Davis I'm never about the doom and gloom. My motto and company mission is to help people design lives and careers worth smiling about. I do, however, believe in preparedness. I love this quote from Tim Fargo: "Opportunity doesn't make appointments; you have to be ready when it arrives." Those of us who were around when the industry went sideways years ago—especially...
Everything about today's world is public. Lives are on full display because of social media and tech puts everyday life data like personal running stats in public view. So, it's no wonder homebuyers are looking for privacy through any means possible—and forming a limited liability company (LLC) to purchase property is gaining ground quickly. Here's why many turn...
Long gone are the days of door knocking to find new business. While brokers provide myriad advantages when it comes to marketing, agents need to be internet savvy and have a proactive social strategy in order to acquire new clients. And how can this be done? Easy—put yourself in the shoes of a consumer. Where are they going to find real estate services? First and...
By Brandon Stanley If you want to sell your property, you better be ready to dedicate a lot of time to one of the biggest decisions of your life. This is especially important if you're making the first deal of this kind, because first-time home sellers often make similar mistakes. You need to prepare well for the entire process to avoid losing a substantial amount...
By Ryan Fitzgerald The key word? Attract. More important than how many leads your real estate website generates is how your website generates them. Are you forcing registration? Are you having to chase after everyone? Or are they coming to you asking for help? You can choose to chase, or you can attract. There is a fundamental difference in these types of leads. Here...
By Mikkie Mills A career in real estate is an opportunity to interact with many different buyers and sellers from many different backgrounds. If you work smart, there's no reason you can't make a comfortable income. If you're serious about becoming a real estate agent, here are a few things you need to consider before to jump-start your career: Take Pre-Licensing...
By Astrid Matehius
The brands and businesses of today live and thrive online. It’s not just an era of digital marketing, but the status quo.
But where are people spending all their online time? Instagram. It's where your organic reach still exists, and where acquiring followers makes the conversion into customers inevitable.
Young adults are more connected...
Even non-bibliophiles quaver under the splendor of Belle’s library or shed a small tear when thinking about the library of Alexandria turning into smithereens. Because books elevate any room’s IQ, they have often been used for interior design. But if like me, you find yourself on the hoarding end of the spectrum, your book decorating skills could probably use...