Thanks to Facebook, a real estate brokerage can now target past visitors to its site by presenting them with ads on social media. "Dynamic Ads for Real Estate" helps brokers and agents promote relevant listings to those who matter most—Facebook and Instagram users who have previously searched for properties on a specific agent or company website. This latest project...
Are you sitting down? We need to share something—a harsh truth that (we promise!) you'll be all the better for realizing. You're doing Facebook wrong. Huh? You read that right. If you're a real estate professional using Facebook to market your services, you've probably erred when it comes to communicating with your social media sphere at one time or another. We're...
The homeownership experiences of our Facebook friends can impact our home-buying and -selling decisions. So according to jointly-conducted research from Facebook, Harvard University and New York University, which indicates our Facebook friends influence our perceptions of homeownership. Facebook users with friends who own homes in areas where prices have appreciated...
Queensland, Australia real estate agent Zac McHardy used Facebook Live to show buyers through this Geebung property. Drumming up interest in an open house may be about as fun as watching paint dry, but getting people through the front door is a (huge) step in the right direction when it comes to getting your latest listing sold. And with the tools and technology available...
Times are changin’ at Facebook, and once again, the social network has amended its algorithm, this time to position posts from family and friends at the top of your news feed—a change that could reduce your exposure to the pages you follow. There are three simple steps you can take to ensure you stay up-to-date on the latest from your favorite pages. To stay connected...
By Tyler Zey Have you been struggling to get the results you want for your business on Facebook? Are you wondering why real estate Facebook marketing just doesn’t seem to work? Here's a real estate Facebook marketing challenge for you that’s going to change everything! While Facebook ads definitely have their place, pouring money into advertising on Facebook week...
Social media is a dominating force in business today. It seems that almost every tech-savvy mobile user can be found Liking, Retweeting, and Sharing their way through the many different social media websites that have sprung up in recent years. While the big three - Facebook, Twitter and YouTube - do garner the most traffic, there are plenty of other social media...
By Brentnie Daggett, Rentec Direct As a homeowner, your property is one of your most valuable assets—and unfortunately, it can also be an appealing target for scammers and fraudsters. Anyone who owns a home is susceptible to fraud, from title and deed scams to fake mortgage protection offers. And if you’re considering renting out your property, you may be entering...
By Brooke Chaplin
When real estate agents stage properties to sell, they invariably turn their attention to the kitchen. A stylish and well-kept kitchen can go a long way in terms of boosting property values. This is more true if the countertops are made of the following materials listed below.
Carrara Marble
As the most popular choice of natural stone...
By Devin Meenan RISMedia’s latest Webinar–“Creative Marketing Ideas to Move Your Listings Faster”–moderator Anthony Lamacchia, broker/owner and CEO of the Lamacchia Companies, led a discussion on how to effectively and creatively reach clients. Panelists were Amanda Pflieger, director of demand generation at Curbio; Chad Grey, an agent...
