By Roy Rasmussen Effective online marketing has become essential for successful REALTORS®. Eighty-six percent of homebuyers see websites as a useful information source, making this the most popular resource for homebuyers, the latest National Association of Realtors® data shows. Forty-four percent of homebuyers look online before taking any other steps. Fifty-one...
Who knew that creamy, verdant avocados could make or break one's future in real estate. According to Australian developer Tim Gurner, (who is 35 and worth half a billion dollars, nbd) millennials are poor and unable to buy homes because of their infatuation with the single-seeded berry (yes, it's technically a fruit—The More You Know!) On a recent episode of Australia's...
No, this isn't the premise for the next big thing in Rom-Com; the mayor of Bormida, Italy actually wants to pay you to move to the small northwestern village located in the mountainous region of Liguria. Yes, you will become the Julia Roberts of your own small-town-girl-heads-overseas story. Mayor Daniele Galliano wants to offer €2,000 ($2,100) to anyone willing...
Editor's Note: This post was originally published on April 21, 2017. Housecall continues to share this piece due to ongoing requests and reader interest.
By Krystal Rogers-Nelson
Even though a burglary occurs every 20 seconds in the U.S., you can still protect yourself without installing top-dollar security features.
Home burglary generally has a pattern; criminals...
Whether you've been on social media for a few months or a few years, understanding how to leverage your presence on various platforms can make all the difference when it comes to generating and converting leads. And having a well thought-out and up-to-date strategy in place is paramount to your future success as consumers continue to flock to popular sites such as...
In the following interview, Rachel Adams, REALTOR® with Keller Williams Realty in Roseville, Calif., discusses her team’s exponential growth—and the online lead-generating efforts that started it all.
You’re relatively new to the real estate business, yet you’ve built a team and are expanding rapidly. Describe the investment you made in time and effort.
Nowadays, life is pretty delayed. While baby boomers love to take every opportunity to call millennials lazy, the truth of the matter is that we spend more time focusing on education, have more student debt than ever and spend a good deal of our 20’s traveling or living in larger cities. All of this delays the home buying process, and in many cases, first-time homebuyers...
By April Wong, Senior Marketing Manager at Chime Technologies The real estate industry has been relatively slow to embrace technology, and a few years ago, agents could more easily get away without a strong social media presence. Social media is no longer “optional” for real estate professionals. Consumers expect any and all the businesses they work with to engage...
When trying to drive traffic to your website or blog, it makes sense to work hard on the things that will benefit your site and your business the most. You write interesting, informative blogs, provide reliable information and do your best to give insight into real estate in a way that serves your readers. With all the effort you put in, it may seem like a weird idea...
Every industry has increased their mobile efforts with 71 percent of marketers declaring mobile marketing to be essential to their business. Real estate agencies can make great use of mobile marketing to bring in new leads and to maintain customer loyalty. Tools such as text messaging, mobile apps, social media, video, and online reviews are all accessed on buyers’...
