Housecall's having a Hollywood moment! Voting is now open for RISMedia's 3rd Annual Academy Awards of Real Estate, which awards the Oscar for Best Real Estate Client to one of this year's Academy Award nominees—selected by you, members of the real estate industry. To vote, simply: Like Housecall on Facebook. Comment on this Facebook post with your vote for the...
Here's a lesson about what not to do on social media. There are so many pros to connecting on the web: social media expands your reach, helps you build your sphere of influence, and ultimately, helps you strengthen relationships that are necessary to fuel your business. Unfortunately, the free exchange we value so much on the internet and social media has also encouraged...
By Caroline Davis Reaching thousands of people with a single post, sharing property information, and geo-targeting potential clients with paid ads are all benefits of using social platforms for your real estate business. When using any platform, however, there are specific steps you can take to optimize your efforts, especially when posting photos or updates. Luckily,...
By Meghan Belnap Becoming a homeowner for the first time is an exciting and stressful process. However, once the papers are signed and the keys are in your pocket, your work really begins. Homeownership can be fraught with financial and emotional perils, especially if you've been renting from a landlord up until now. Landlords are on the hook for not only minor...
Social media is no longer an offshoot of a real estate marketing strategy. It's a full-fledged, proven business-builder, carving paths to fresh crops of leads online with every share. Finding time to make the effort? That's a whole 'nother story. According to a new survey by RISMedia, the majority of real estate professionals (57 percent) say social media is a "time...
In the following interview, Jolie Powell, broker/owner of Jolie Powell Realty in Port Jefferson, N.Y.., discusses the power of social media and why consistency—and trust—are essential in real estate.
Region Served: North Shore, Long Island, N.Y.
Facebook: @JoliePowellRealty
Why is social media marketing critical to your boutique brokerage?
I...
For real estate professionals looking to harness the power of leads, having a process in place to convert prospects into real profits is critical. But where do agents—whose biggest challenge centers around ramping up their connection time—begin when it comes to filling their lead funnel and solving the response-time dilemma surrounding the lead process? This—and...
Deck the halls with lots of lights, fa-la-la-la, oh whatever. To celebrate the holiday season, we're gifting you with a selection of five holiday light fails, so you can feel better about the light choices your neighbors make.
Hydrated Santa
A little too much milk there, Santa. Funny or crass? We will let you decide!
Meh!
For those...
By Astrid Matehius
The brands and businesses of today live and thrive online. It’s not just an era of digital marketing, but the status quo.
But where are people spending all their online time? Instagram. It's where your organic reach still exists, and where acquiring followers makes the conversion into customers inevitable.
Young adults are more connected...
