New year, new you, right? Sure! If you’re like most people, the new year is chock-full of health- and wellness-related resolutions--but why stop there? Your home could use some improvements in the new year too. If a major home improvement is on your list of resolutions, it pays to have your plans established before you get started. So, to avoid your renovations...
By Roy Rasmussen Home audio is enjoying a renaissance, according to the Consumer Electronics Association's latest Digital America report. Total factory home audio sales rose 4.5 percent to $3.61 billion in 2015, driven by surround-sound technology such as one-piece amplified soundbars and wireless multi-room audio systems. New 3D surround-sound formats for Blu-ray...
The real estate industry is a unique and exciting field to be a part of. Whether you’re an experienced professional looking for a career change or a student deciding what path to pursue post-graduation, a career in real estate is sure to be dynamic and full of opportunity. Still not sure if real estate is where you belong? The ERA Real Estate network pulled together...
Most real estate agents today are realizing that having a web presence is a must if they want to be successful. The reality is, anyone looking to buy a home is going online first. This is true even for grandparents, but it is especially true for younger buyers. If you want to appeal to a wide audience, you have to be online. One of the keys to an online presence is...
At just above 30 percent, millennials—those aged 18 to 34—now make up the largest segment of buyers. Only 2 percent of REALTORS® are under the age of 30. How can the industry reconcile such a discrepancy? As attendees of RISMedia’s recent Broker Best Practices Webinar learned, the solution is a spoke-hub recruitment and retention strategy, centered on—what...
Visiting the iconic Playboy Mansion is a pipe dream to many, let alone having a chance to own it. Well now that pipe dream could become a reality and the mansion could be yours...if you have $200 million. Hugh Hefner's playtime palace hit the market this week, seeking the right buyer to own the legendary home of Playboy's original playboy and publisher, who bought...
By Brad Shorr Keyword selection is the heart of an SEO campaign. If you select the wrong keywords, most or all of your subsequent campaign investment will be wasted, even if you use brilliant SEO techniques. Why? Because if you select the wrong keywords, you won’t attract the right type of traffic — i.e., traffic from visitors who are interested in buying or renting...
Pets have found their way into the hearts—and homes—of over 125 million households across the country. Now, more so than ever before, pets are warranting consideration beyond that of their owners. On the house hunt, “I can easily say 80 percent of my buyer clients either have pets or are planning on getting one once they are in their new home,” says Beth...
If you haven’t heard the buzz about online content and the dividends it can pay in real estate, you need to take note. Real estate agents who know what it takes to succeed in online content are seeing awesome results. On the flip side, some agents believe publishing online content is a complete waste of time. The reason is most likely because they close their computer...
By Dustin Brohm We are in the middle of one of the biggest cultural and technological shifts since the Industrial Revolution. We’re only a couple of decades into “the Internet” and already companies like Amazon are delivering packages with drones within an hour of placing the order. We can use our iPhones to unlock our front door, turn the lights on in the kitchen,...
