By Anita Ginsburg Buying a house is one of the largest investments you'll ever make. It's crucial that you make wise decisions when purchasing a house to protect your investment. Here are five criteria to consider to ensure this: Location of the House Location is often considered the most important criteria when buying property. The house should be located in a...

Posted on Nov 22 2019 - 9:07am by Housecall
Comments Off on The Homeowner’s Guide to HOAs

By Brentnie Daggett Whether you're a new homeowner or just a homeowner new to an HOA, it can be difficult to understand exactly what your responsibilities are and how these new rules will be enforced. A homeowners association, commonly referred to as an HOA, is an organization in a neighborhood, community or complex that determines and upholds a set of rules or standards...

Posted on Nov 21 2019 - 3:55pm by Housecall
Comments Off on 4 Methods to Speed Up a Home Sale Without a Big Advertising Budget

By Meghan Belnap You may think that selling your home will be a near-impossible feat without an expensive advertising campaign; however, there are many cost-effective ways to market your property to the masses, and you and your real estate agent can work together to create a budget-friendly plan to sell your property faster. Related: Top Tips for Marketing and Selling...

By Richard Frankel Gone are the days of traditional real estate offices filled with cubicles. Like most things in life, the office culture is ever changing, catering to a new generation of employees. Brokerages are opting to enhance their offices and create effective workspaces, not only to attract new agents, but also to keep top performing agents where they are. Related:...

Posted on Nov 19 2019 - 11:04am by Zoe Eisenberg
Comments Off on Sofa Stats: How Are Americans Furnishing Their Homes?

When it comes to home decor, styles vary widely, but how exactly are Americans shopping for their home furnishings?  Related: Damage-Free Decorating Ideas for Your Home A new ImproveNet survey explores just how Americans deck out their spaces, specifically focusing on furniture, and the results were surprising. To gather results, the team at ImproveNet surveyed...

Posted on Nov 18 2019 - 3:48pm by Paige Tepping
Comments Off on Delivering Amazon-Like Consumer Experiences

With a new year right around the corner, now is the time to put a plan in place so that you're ready to hit the ground running come January 1. If going above and beyond for your clients—and delivering an experience that's second to none—is at the top of your list, you're on the right track when it comes to giving clients exactly what they want as they make their...

Posted on Nov 15 2019 - 3:50pm by Housecall
Comments Off on Feel a Draft? 4 Places Your Home Is Probably Losing Heat

By Anita Ginsburg Winter is on its way and you know what that means... soon, you'll need to turn on your furnace. In fact, if you live in a colder climate, you might have already done so. Related: 4 Tips for Home-Buying During the Colder Months Keeping your home warm while keeping your electric bill low is the goal for most homeowners. If it seems like your home...

Posted on Nov 15 2019 - 11:45am by Jameson Doris
Comments Off on Building Trust and Celebrity: Leveraging Video

One of the hottest topics being discussed today among real estate professionals is how to position oneself as your market's expert, especially through the use of social media and video. Some REALTORS® take it one step further and say it's possible to become something of a local celebrity through marketing. Related: Marketing Through the Noise: Leveraging Video That's...

By Rebecca Tillsman With each season comes new trends and styles in interior decorating. While it's fun to explore ideas and revamp a home, it can be costly and become outdated within months. Related: 5 Minor Home Upgrades for a Limited Budget If you're itching to refresh your space without overdoing it, home accents are the best way to change a room with minimal...

Posted on Nov 13 2019 - 3:02pm by Liz Dominguez
Comments Off on Marketing Through the Noise: Leveraging Video

Consumers today are overwhelmed by the amount of information available to them. And so, when agents go to market their business, they need to be thoughtful about what they put out. Too much content with too little value will get them nowhere. But there's one emerging trend that's helping to elevate content, differentiating agents from their competition—and that's...