Consumers today are overwhelmed by the amount of information available to them. And so, when agents go to market their business, they need to be thoughtful about what they put out. Too much content with too little value will get them nowhere. But there's one emerging trend that's helping to elevate content, differentiating agents from their competition—and that's...
From November 8-11, thousands of REALTORS® gathered at the Moscone Center in San Francisco, Calif., for the annual REALTORS® Conference & Expo. Over the course of the four-day weekend, experts presented on a range of real estate-related topics during more than 100 educational sessions. Two sessions, "Leveraging LinkedIn for Real Estate Success" and "Facebook...
In the following interview, Mike Novak, team leader and REALTOR®, The Novak Team, eXp Realty in Everett, Wash., discusses his journey into real estate, generating leads, and more.
Region Served: King and Snohomish Counties
Years in Real Estate: 2.5
Number of Team Members: 20
Had a Team Since: The end of 2017
You were a well-known...
By John Voket
In the following interview, Marianne Drenik, broker/owner/agent, and Greg Pernus, owner/manager/agent of HomeSmart Real Estate Momentum in Mentor, Ohio, discuss growing the HomeSmart model in their state.
Region Served: Northern Ohio
Years in Real Estate: Marianne 18; Greg 25
Number of Offices: 2
Number of Agents:...
By Brooke Chaplan As a real estate agent, getting referrals is the lifeblood of having a consistent paycheck. When you apply the right tactics, you'll have enough referrals to keep your financial situation solid. Related: Generating Leads and Landing Customers Online Here are some of the best tactics that you can start applying today with your existing leads to turn...
By Lizzie Weakley When you're ready to put your home on the market, make sure it looks its very best in order to outshine the competition. Related: Top Tips for First-Time Home Sellers While there are many things you can do to enhance your property, here are four of the most important aspects to highlight when attempting to attract buyers: Appeal Appeal reigns supreme...
By Virn Del Valle Poor plumbing conditions in your home can escalate to bigger problems such as flooding and accidents. On top of that, you'll most likely find your monthly water bills with exceeding charges. Related: Your Home Isn't Ready to Sell Until It's Been Checked By These Professionals Avoid these troublesome and costly issues by keeping your home's plumbing...
By Rob Barber Real estate brokerages aren't letting tech take them down without a fight. In fact, many are using technology as a differentiator—critical leverage in the battle for great agents in an already-crowded industry. And the proof is in the headlines. Just a quick glance at the past month's news shows all kinds of tech developments on the brokerage front....
Randy Durham
REALTOR®
Randy Durham, Keller Williams Downtown Realty
Chattanooga, Tenn.
www.randydurham.com
Region served: Greater Chattanooga Tenn. and Northwest Georgia
Years in real estate: 25
Number of agents in office: 326
Number of offices: One
How do you and your team work to expose your brand online?
We have a strong...
By Meghan Belnap If you want to sell your home, you've got to make a good first impression. Doing so requires not just a great deal of preparation, but some professional oversight. Related: 5 Contractors Every Homeowner Should Have in Their Contacts Before you decide to list your home on the market, you'll definitely want to have it checked out by these professionals: Foundation...
