By Ryan Fitzgerald There is a line in online marketing that “content is king.” There’s no arguing that content is the most essential piece to building an online marketing strategy. The second most important piece is creating a great promotion strategy that ensures your content reaches the largest audience possible. After all, What you want is to find ways to...

Though it's no surprise that a murder on the premises can lower the value of your home, that's still a lot of money going cold every single year. Finder.com has calculated the impact of murders on property prices across the United States. To do that, research from the University of Technology Sydney (UTS) was used, which found that home prices generally fall by...

Planning to sell in 2016? Whether it's a pending late winter relocation or a thoughtfully planned downsizing that can occur at your own pace, it's a seller's market out there right now. But despite the advantages of a seller’s market, the folks at Ross Insurance of Holyoke, Mass. say it never hurts to take proactive measures to ensure your home sells as quickly...

The snow is falling, the fire is roaring and all your daily worries begin to melt away as you sip on a piping hot cup of tea. This is probably what you’d like to be doing during a winter storm, but things like failing HVAC systems, frozen pipes and clogged chimneys can turn your home from cozy to chaotic, all in the drop of a hat (or tree limb). To avoid annoying...

The holidays are officially here and it’s time to make those “spirits” bright during the biggest party of 2015 – New Year’s Eve! Everyone likes to let loose and have a good time with family and friends on this momentous holiday, but which cities do it the best? Real estate site Trulia crunched the numbers to find out and cities like San Francisco, Las Vegas,...

By Tyler Zey The New Year is an excellent time to reflect on what lead generation efforts did and didn’t work on your real estate website during the previous months. Getting leads from your website is simple. However, simple does not mean it’s easy. To help you get started, here are 6 ways to maximize your REALTOR® website in 2016: Website Content You’ve heard...

Drawing on its wealth of listing data, realtor.com® recently rounded up the top 20 home features highlighted in listing descriptions this year—attributes that have become veritable selling points in the last five years. While suggestive of current preferences, the list also paints an insightful portrait of the features that contribute to the perceived and actual...

In the past, when a real estate firm wanted aerial shots of a home, it required hiring a helicopter service. This obviously meant shots from above were reserved for only the swankiest of swanksters. But since the FAA granted the use of drones for aerial photography last year, aerial photography and videography has literally taken off, allowing the everyday agent to...

“The difference between agents making a million dollars a year and agents making 25-40 thousand dollars a year isn’t always the fact that one is better than the other. Oftentimes it’s that one chooses different activities to focus on during the day.” These words provided by Verl Workman, founder and CEO of Workman Success Systems, were just one slice of wisdom...

By Paul Kazlov Keeping your home cool in the summer and warm in the winter is something every homeowner strives to do. The good news is you don’t need a Ph.D. to create a comfortable living space. What you need is a bit research, a little inspection and a few hours of work. The problem is most homeowners think too highly of their homes. Many do not realize that...