There is more to a successful real estate agent than someone who helps buyers and sellers with their real estate transactions. As the real estate industry grows more competitive, agents everywhere are learning how to redefine their roles to provide a unique value proposition for today’s consumer. By developing specialized skills in a niche market, industry professionals...
It's that time of year again! To celebrate Halloween, we want to reward our loyal readers with the chance to win a $100 Visa gift card! Every day, over the next 10 days, you can enter to win. Simply like us on Facebook and share a photo of the Halloween decorations you put around your home on the RISMedia or Housecall Facebook pages to be entered to win! We’ll...
By Joe Sesso As a real estate agent, you may be responsible for managing the finances of your real estate business. There are a lot of moving parts when you are focusing on business expenses, salaries, and all the other costs associated with being a real estate agent. Figuring out to balance these expenses when it comes time to figure out your tax strategy can be...
By Jordan Grice What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Promoting your brand and listings online is a fundamental marketing practice that agents embrace every day, but breaking through all the noise that’s crowding people’s news feeds can be challenging. Whether you’re paying to promote...
With changing weather patterns and extreme conditions becoming more common across the globe, it only makes sense to take an extra measure of precaution when it comes to protecting your home against relentless precipitation. Before you find yourself underwater, here are some ways to be better prepared for the rain. Review Your Home Insurance It's important that you...
On Sun., Aug. 29, Hurricane Ida made landfall in Louisiana as a Category 4 hurricane, with the first death reported in Prairieville due to injuries sustained from a fallen tree. Now weakened to a tropical storm as it heads to Mississippi [at press time], the natural disaster has left a little more than 1 million homes without power after dumping a dangerous mix...
Whether you are new to the social media marketing game or you are simply looking to increase engagement on your posts, hashtags are here to help. Not only do they help make your content discoverable on social media platforms, but hashtags, when used correctly, can boost your engagement, attract more leads to your profiles and maximize your marketing efforts. By...
If you've decided that it's time to upgrade to a different home or move to a new town, you'll likely need to sell your property. However, you shouldn't just put it on the market and hope for the best return. Rather, you should understand some of the main factors that can make or break the sale of your home. Here are several of them: Kitchen One of the most desirable...
As a real estate agent, Facebook, Twitter, Instagram and LinkedIn are some of the most important weapons in your marketing arsenal. However, utilizing these and other social media platforms effectively is critical if you want to garner potential leads and get eyeballs on your current listings. Social media is nothing new to real estate professionals; most agents...
Developing a successful social media strategy in real estate is a never-ending task. As the industry grows and technology continues to advance, so does social media marketing for real estate agents. As we make our way through 2021, real estate professionals everywhere are discovering new strategies and tactics to increase not only engagement online, but incoming...
