Some 17 years after its inception, Facebook is still the most popular social networking site in the world. For agents and brokers, it’s the most important site to be active on, ahead of Twitter and even photo-centric Instagram. However, with the majority of real estate agents in the U.S. using the site, the question becomes: how do I stand out from the crowd? The...

From posting and scheduling to monitoring your social media feed, real estate agents need the right tools. Automatic Facebook posts for REALTORS® are a great start to boosting engagement and taking their social media marketing to the next level. Agents today are becoming more bullish with their social media strategies—and for good reason. With less inventory...

When it comes to social media for real estate agents, Facebook is king. In fact, according to a survey conducted by the National Association of REALTORS® (NAR), 97% of real estate agents use Facebook for their real estate business. In this blog, discover some of the most powerful Facebook marketing ideas for REALTORS®, including how to: Promote Through Facebook...

How has your marketing plan shifted since the start of the current pandemic? If you regularly invest in Facebook ads for your business, you've likely altered your plan in the face of COVID-19. According to online marketing tech company Evocalize, there have been drastic changes to the way real estate professionals utilize Facebook ads in the past few months. Between...

Credit: Berkshire Hathaway HomeServices Fox & Roach, REALTORS® Berkshire Hathaway HomeServices Fox & Roach, REALTORS®—a Tri-State Delaware-New Jersey-Pennsylvania brokerage—recently began automating its rental listings to post to Facebook Marketplace, in partnership with HomeSnap. The move, which at first glance looks like an unusual tactic, has paid...

So you're on Facebook, occasionally posting about a property. You know you can be engaging there more often, but it's been a challenge to commit. You're not alone! Fifty-seven percent of agents say social media's time-consuming—but it's also one of the best lead sources out there. To the agents who cultivate leads through social media, their friends and followers...

By Mark Mathis Whether you’re a new agent struggling to find leads or an experienced veteran who still hasn’t cracked the code to mastering social media lead generation, Jason Wardrop has the answers you want. He also has copy-and-paste templates and a step-by-step process for any agent who wants to begin generating leads within 24 hours of implementing his...

Facebook has quite a problem on its hands… It seems like every day we wake up to new developments concerning the privacy of millions of Facebook users in the U.S., and none of the news is good. Most recently, Facebook revealed that Cambridge Analytica, a political consulting firm, was able to gain unauthorized access to at least 87 million users' data—much higher...

Did you know that, this year, 74 percent of all content online will be video? Marketing with it is a must, according to Marki Lemons Ryhal, a social media speaker who recently shared tips on video at the National Association of REALTORS®' 2017 REALTORS® Conference & Expo. One of the easiest, and most inexpensive, marketing methods? Facebook Live, Lemons Ryhal...

Thanks to Facebook, a real estate brokerage can now target past visitors to its site by presenting them with ads on social media. "Dynamic Ads for Real Estate" helps brokers and agents promote relevant listings to those who matter most—Facebook and Instagram users who have previously searched for properties on a specific agent or company website. This latest project...