One of the hottest topics being discussed today among real estate professionals is how to position oneself as your market's expert, especially through the use of social media and video. Some REALTORS® take it one step further and say it's possible to become something of a local celebrity through marketing. Related: Marketing Through the Noise: Leveraging Video That's...
Consumers today are overwhelmed by the amount of information available to them. And so, when agents go to market their business, they need to be thoughtful about what they put out. Too much content with too little value will get them nowhere. But there's one emerging trend that's helping to elevate content, differentiating agents from their competition—and that's...
From November 8-11, thousands of REALTORS® gathered at the Moscone Center in San Francisco, Calif., for the annual REALTORS® Conference & Expo. Over the course of the four-day weekend, experts presented on a range of real estate-related topics during more than 100 educational sessions. Two sessions, "Leveraging LinkedIn for Real Estate Success" and "Facebook...
In the following interview, Mike Novak, team leader and REALTOR®, The Novak Team, eXp Realty in Everett, Wash., discusses his journey into real estate, generating leads, and more.
Region Served: King and Snohomish Counties
Years in Real Estate: 2.5
Number of Team Members: 20
Had a Team Since: The end of 2017
You were a well-known...
By Brooke Chaplan As a real estate agent, getting referrals is the lifeblood of having a consistent paycheck. When you apply the right tactics, you'll have enough referrals to keep your financial situation solid. Related: Generating Leads and Landing Customers Online Here are some of the best tactics that you can start applying today with your existing leads to turn...
By Rob Barber Real estate brokerages aren't letting tech take them down without a fight. In fact, many are using technology as a differentiator—critical leverage in the battle for great agents in an already-crowded industry. And the proof is in the headlines. Just a quick glance at the past month's news shows all kinds of tech developments on the brokerage front....
Randy Durham
REALTOR®
Randy Durham, Keller Williams Downtown Realty
Chattanooga, Tenn.
www.randydurham.com
Region served: Greater Chattanooga Tenn. and Northwest Georgia
Years in real estate: 25
Number of agents in office: 326
Number of offices: One
How do you and your team work to expose your brand online?
We have a strong...
By Brooke Chaplan Getting rid of dead trees is more complex than many people realize, and you could run into an array of issues if you aren't careful. Luckily, with the right equipment and a solid plan, you should be able to get that dead foliage off your property before you know it. Here are three things to keep in mind when removing dead trees from your property: Don't...
By Brooke Chaplan As a homeowner, there are many things that you need to be concerned with. One of the biggest things is ensuring that you don't do anything that'll decrease the overall value of your home. Rust can be a big enemy of homeowners, especially in that it'll make areas of your property break down easier and lose value. Related: Home Improvement Ideas...
Between September 18 - 19, some of the most successful real estate leaders from across the nation gathered at the Marriott Marquis in New York City for RISMedia’s Real Estate CEO Exchange. The purpose of the day-and-a-half-long event? To share ideas and strategies to better meet the needs of today’s informed homebuyers and sellers. After all panels and presentations...
