Social Skills: How to Pursue Leads and Not Worry About Your Social Presence

Posted on Apr 20 2018 - 10:43am by Jameson Doris
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amy curryAs a luxury collection specialist for Berkshire Hathaway HomeServices New England Properties in Westport, Conn., Amy Curry has had some great successes in her 21 years in the industry.

Her numbers in 2017 were steady and included the sale of a classic 1928 home in Norwalk, Conn., that is situated on a waterfront property, and sold in multiple bids for $2,850,000.

As a baby boomer, she finds that using RISMedia's ACE content helps her better connect with millennials. Here, Curry discusses how services like ACE help her stand out amongst other REALTORS® in her area and how she has more time now to pursue RISMedia_socialskillsother leads.

Why is social media so important to success today in real estate?

It's critical to staying top of mind with potential sellers and buyers. It's another way of subtly and consistently being in touch with clients and asking for business.

Can you give me an example of something that was a big success for you on social media?

The simple strength of the Berkshire Hathaway brand announcement in the real estate business in 2013. We use it all the time. This co-branding is critical, especially for a new division of the company. We were lucky in that we went to one of the best—if not the best—brand names.

What do you find most beneficial about RISMedia's ACE (Automated Content Engagement)?

The quality of the articles and the convenience. My job is to sell—to put buyers and sellers together—so it’s really nice to have the marketing aspect covered through these strong articles being fed through social media that I don’t have to monitor all the time. Instead, I can spend my time calling leads and servicing my buyers.

"My job is to sell—to put buyers and sellers together—so it’s really nice to have the marketing aspect covered."

How have you incorporated an ACE strategy into your business? 

I’m consistently posting to my social media contacts. Posts are put up daily on my Facebook, Linkedin and Instagram accounts.

What sort of feedback do you get from clients?

I get a lot of feedback on the stories on home remodeling. Also, market data is key—that’s what people really seem to want. Things like tax implications or stories with studies, anything that’s usable information. Sometimes there is a little fluff in there, but people like that too.

How has it helped you interact with prospects and clients who have engaged with your ACE content?

They reach out to me with questions. The content sparks discussions and I follow up with the likes that the posts receive. When it happens and I'm online, I can react to it immediately.

Aside from ACE, how are you using social media to build relationships, generate leads and position yourself as an expert? 

I post listings and link other articles that I have found on my own. Sometimes I may have a market report from my CEO or other reports from the company. Anything to get content in front of people that they'll want to read.

Why would you recommend others get involved with ACE?

Social media is a key part to our business and ACE makes it really simple. It’s from RISMedia, which is an industry source with a real pulse on the industry. It has different angles and is sort of a culmination of different sources, so it’s not just coming from me. That’s the real benefit.

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