8 Engaging Real Estate Instagram Tools & Techniques to Boost Your Audience

Posted on Mar 3 2022 - 11:25am by Paige Brown, Managing Editor
Comments Off on 8 Engaging Real Estate Instagram Tools & Techniques to Boost Your Audience

Looking To Improve Your Real Estate Instagram Account? It Can Be Difficult Finding The Right Techniques and Tools To Make It To The Top. See How These Can Increase Your Instagram Engagement!

No matter what your intentions are on Instagram—whether it’s to promote your listings or position yourself as a market expert—you can enhance your post’s reach and the amount of engagement it gets by using various tools and techniques. If you’re serious about taking your Instagram to the next level, you need to study up on the strategies that’ll help you resonate with your current and potential clients.

Agents today are becoming more bullish with their social media strategies—and for good reason. With less inventory and more competition for listings in most markets across the country, positioning yourself as an expert is one of the surest ways to attract leads.

In this blog, we’ll shed light on some of the best REALTOR® real estate Instagram templates, tools and techniques including:

  • Hootsuite
  • Market Insights
  • ACESocial
  • Video
  • Agent Spotlights

Now, if you want to become an asset in your local market, then you need to have a solid Instagram plan in place by utilizing the best REALTOR® real estate Instagram templates and other strategies. Consider these eight:

1. Video

real estate instagram Video

Of course, photos are always a great place for real estate professionals to start, but if you want to take your engagement and relationships with potential clients on Instagram to the next level, you need to be using video. During the pandemic, we learned the true value of video walkthroughs when open houses and showings were not possible.

Music Video Film GIF by Polyvinyl Records - Find & Share on GIPHY

You should still be posting photos regularly, but consider posting videos occasionally of your current listings or satisfied clients giving reviews, to give your Instagram feed a nice mix of content.

2. Hootsuite


Hootsuite is an ideal tool for those looking to schedule articles they’ve found online or published themselves. Hootsuite allows for automatic posts across your social media accounts and recently introduced a new auto posting function that chooses the ideal time of day to post your content.

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Hootsuite is one of the most powerful scheduling tools that agents have at their disposal, and if you’re already using it to manage your Twitter, Facebook or other social media accounts, then you can simply add your Instagram profile to get your posts scheduled immediately.

3. Agent Spotlights

real estate instagram agent spotlights

If you’re a broker or run your brokerage’s Instagram account, this suggestion is for you. It’s easy to post photos of listings and your brokerage’s accolades constantly, but you should also be highlighting the rock stars at your company that make your company succeed: your agents.

Real Estate Realtor GIF by South Park - Find & Share on GIPHY

Potential clients will love seeing the human side of your brand, so be sure that a lot of your Instagram posts are showcasing your agents. You can include their headshot, with your brokerage’s branding with some information about or a quote as the caption.

4. ACESocial

Ace Social

RISMedia’s ACESocial differentiates itself from other social media automation tools in the fact that the content being posted to your social feeds is provided by RISMedia, publisher of Real Estate magazine. ACESocial posts automatically to your Facebook, Twitter, LinkedIn…and now, there is a solution for Instagram!

Who Here Is On Social Season 3 GIF by Transparent - Find & Share on GIPHY

Currently, the platform has a full library of articles that you can either manually schedule up to two weeks in advance, or set it and forget it with the automated posting feature!

This post was originally published by RISMedia's ACESocial. To read the rest of the article, click here.