Posted on Apr 5 2016 - 11:26am by Suzanne De Vita
Comments Off on Spring Re-Do: 5 Décor Trends to Try

Spring fever’s hit us here at Housecall, and we’re willing to bet it’s beset most of you at home. If yours is ripe for a re-do, deep-six stale, seasonal décor for these on-trend features and finishes—florals not included. Monochrome Offset a stark black-and-white theme—evocative of last year’s Far North country-style—with plush textiles and timber accents. Colored...

Posted on Apr 4 2016 - 12:48pm by Maria Patterson
Comments Off on The Numbers Don’t Lie…but they Don’t Tell the Whole Story Either

The fact that the Top 1,000 firms in RISMedia’s 2016 Power Broker Report collectively amassed more than $1.1 trillion in sales volume in 2015 unquestionably signifies important growth in the residential real estate sector—to the tune of $150 billion more in sales volume over our 2014 report. But the real story about the market lies in what’s behind those numbers. Despite...

Posted on Apr 1 2016 - 12:03pm by Housecall
Comments Off on Why Email Marketing Must Be a Priority for Real Estate Agents

By Paul de Fombelle Email is easily the most ubiquitous digital communication technology. Ninety-five percent of online consumers have at least one email address and most check their email every day. If you are not incorporating this valuable tool into your real estate marketing, you are missing out on valuable leads. Here are a few items that make email so important...

Posted on Mar 31 2016 - 3:33pm by Housecall
Comments Off on How Much Time Do Americans Spend on Yardwork?

Here’s a mind-blowing stat: In 2014, American adults collectively spent more than 2.3 billion minutes on lawn care and gardening. Many of the millions of Americans who do yardwork don’t mind putting in that time, though. An online poll commissioned in 2015 by the National Association of Landscape Professionals found that 75 percent of U.S. adults think it’s...

Posted on Mar 30 2016 - 11:37am by Zoe Eisenberg
Comments Off on Great Spaces New York: Must-see Photos of an Epic Midtown Penthouse

If you're hoping to live the sweet life in the heart of New York City, this deluxe penthouse—located right in Midtown—tops the list. With incredible views of the East river, New York Harbor and the United Nations campus, this space is a knock out from every angle. Take a ride upstairs in a private interior elevator, ascend a classy curved staircase to your bedroom...

Posted on Mar 29 2016 - 4:28pm by Housecall
Comments Off on Crack the SEO Code with This Niche Strategy

By Tyler Zey Are you ready to get ahead on Google and dominate your local market? Then this blog is for you! Today I’m going to tell you how you can magnify your search visibility and start ranking on the first page of Google with one simple strategy. But first… Let’s briefly touch on why SEO actually matters (a lot). The fact is, SEO traffic usually gives you...

Posted on Mar 28 2016 - 5:22pm by Housecall
Comments Off on Spring Fever: Tips for Real Estate Agents to Stay Competitive

By Gyawu Mahama March Madness is here, but it’s not just the players getting competitive. Independent real estate agents and agency owners are competing for clients as spring – the most popular time to buy a house – springs into action. This time of year, it’s more important than ever for these business owners to stay competitive in a crowded market. Hiscox...

Moving can present an exciting opportunity, but if you’re a pet owner and a renter, the normal chaos of packing up could be accompanied with stress over how to handle the damage your pet has done to the property over time. As you notice each thing your furry family member has been responsible for, you might get a sinking feeling there’s no way you’ll get your...

Posted on Mar 24 2016 - 1:49pm by Housecall
Comments Off on Safety First: The Smart Home That Sells

By Scott Ledterman Smart home technology has been the talk of the town for the past several years, but are consumers truly adapting? The fact is consumers are not only interested in what smart home tech has to offer them—it also influences their home buying journey. A 2015 Coldwell Banker Real Estate survey affirmed that 81 percent of Americans would be more likely...

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Posted on Mar 24 2016 - 12:14pm by Housecall
Comments Off on Technology Lays the Foundation for Customer Cultivation

Tomlinson Sotheby’s International Realty is a bit of an anomaly in the real estate industry. Their brokerage owns a Sotheby’s Company, a Coldwell Banker and a CENTURY 21 Brokerage. Charles Nitschke, Chief Technology Officer explains, “From the beginning, it’s been a progressive group of great brokers who found that it made sense to leverage the horsepower...