For the most part, social media platforms tend to promote permanent content. But there's one app that stands out for its ability to create an air of mystery by adding a shelf life to what you post: Snapchat. Although initially promoted as a social media platform for millennials, Snapchat is now being used by consumers of all ages, as well as real estate professionals....

Social media can be a powerful tool for attracting new business and maintaining client relationships, but it's also a highly visible platform that can derail a business in just a few minutes. As a broker or agent, you should be careful of how you are using social media to interact with clients and promote your business. Here are some tips to keep in mind: Use professional...

Did you know that, this year, 74 percent of all content online will be video? Marketing with it is a must, according to Marki Lemons Ryhal, a social media speaker who recently shared tips on video at the National Association of REALTORS®' 2017 REALTORS® Conference & Expo. One of the easiest, and most inexpensive, marketing methods? Facebook Live, Lemons Ryhal...

By Liz Dominguez The time to tweet is now. If you haven't taken the Twitter world by storm yet, here's your chance to make a name for yourself. Social media is a great way to boost your real estate business and connect with your younger clients. Marketing yourself with 140-character word limit can be tough. The right string of words can be powerful enough to evoke...

By Jordan Grice While there are plenty of tools to help agents manage their social media marketing plan, at times it’s still too much to handle alone. If this sounds familiar, then hiring a part- or full-time social media manager may be a move worth considering. Finding and onboarding someone to manage your social media presence and strategy can be daunting. However,...

Developing a successful social media strategy in real estate is a never-ending task. As the industry grows and technology continues to advance, so does social media marketing for real estate agents. As we make our way through 2021, real estate professionals everywhere are discovering new strategies and tactics to increase not only engagement online, but incoming...

By Jordan Grice While there are plenty of tools to help agents manage their social media marketing plan, at times it’s still too much to handle alone. If this sounds familiar, then hiring a part- or full-time social media manager may be a move worth considering. Finding and onboarding someone to manage your social media presence and strategy can be daunting. However,...

Every successful real estate agent knows how to tell a story. From helping families imagine what their lives can look like in a new home to writing creative listing descriptions that sell every inch of a property, compelling storytelling is a big part of the job. So why not incorporate this into your social media posts? Stories can be relatable and help make connections...

That pesky social media. Just when you think you’ve got a handle on it—that you’re hip, you’re in the game—the tectonic plates shift a bit and suddenly, you’re behind the curve. Even worse, you’re outdated. Like when parents descended upon Facebook to keep tabs on… I mean, stay connected to their kids, and gen Y and Z fled to Instagram and Snapchat,...

"If you dominate with lead conversion, you don't have to worry where your business is going to come from," begins Verl Workman during the most recent RISMedia webinar. Entitled "Leads: How to Make an Impression and Win," the session was moderated by Workman, a real estate coach and founder of Workman Success Systems, and sponsored by Buyside. Related: Social Skills:...