As VP of Strategy and Innovation for the National Association of REALTORS® (NAR), Glenn Shimkus identifies and evaluates emerging technologies that may impact the global real estate markets in order to educate the association's members and leaders about them. Since Shimkus took on the new role in early 2019, NAR has held its second iOi Summit, began publishing content...
When it comes to niche marketing, the options are endless. But for real estate professionals who want to cut through the noise and successfully reach prospective clients, what does it take to successfully cultivate a niche in today's competitive real estate landscape? Being consistent and sticking with what works. During RISMedia's recent webinar—"How to Find the...
One of the greatest hot heads in the history of baseball, Billy Martin, was in the major leagues for 27 years—11 years as a player and 16 as a manager. During that time, he gained a reputation for his on- and off-field antics, a frequent starter of bar fights and a womanizer, until his untimely death, in 1989, at the age of 61. Now you have the unique opportunity...
By Meghan Belnap An undeveloped piece of land is like a blank canvas onto which you can paint your dream home. Before you can begin building, though, you need to make some important determinations about the piece of land you intend to buy. This will help prevent surprises during the development process that could slow down progress. Related: Where to Invest the Most...
By Anita Ginsburg With summer officially underway, it's an ideal time to give outdoor entertainment spaces a facelift. Whether the goal is to spend quality time with immediate family or to invite a few friends over for drinks, outdoor entertaining is very popular. There is nothing more pleasant than being able to enjoy a fresh breeze on a hot day from the comfort...
By Brooke Chaplan
Remodeling your kitchen may be a dream come true. You likely have a ton of ideas about new appliances, countertop colors, etc. However, one aspect that should get your attention during the design process is the sanitation of your cooking space.
Related: Planning to DIY Your Kitchen Floor? Here’s What You Need
Here are some useful tips you...
By Brentnie Daggett Our country faces challenges all the time. Whether it's a recession, natural disaster or, yes, even a global pandemic—no matter what's happening in the world, life still happens. Today, many families find themselves needing to move at a less than ideal time. Moving is always stressful, but moving while trying to navigate certain restrictions...
For agents looking to grow their business and expand their social media presence, utilizing the power of video is a fundamental tool for your marketing strategy. Prospective homebuyers are looking for new ways to explore for-sale homes and listings, so it's time for agents to update and showcase their resources. Rather than simply posting a listing with a...
For many real estate professionals, the COVID-19 pandemic has led to a complete shift in the way they conduct business. Most brokers and agents were relegated to their home, despite the fact that most people don't have a home office, according to Zillow. This change, and the current prospect of being able to work from home indefinitely, has put a premium on home...
By Meghan Belnap Selling your home without an agent is often an appealing idea because you can forego the commission rates. The major downside, however, is you lose out on all the important qualities and experience an agent has when they do the work themselves. Here are four reasons why selecting a reputable, local real estate professional is beneficial for sellers: Negotiation...
