Brad Ackerman, owner and publisher of the Central Washington Real Estate Guide, launched his listing magazine in the Yakima Valley more than 20 years ago. In that time, his guide has served as an indispensable tool for real estate professionals in Washington. However, with the desire to up his company’s online presence this year, he signed up with RISMedia’s...
Facebook has quite a problem on its hands… It seems like every day we wake up to new developments concerning the privacy of millions of Facebook users in the U.S., and none of the news is good. Most recently, Facebook revealed that Cambridge Analytica, a political consulting firm, was able to gain unauthorized access to at least 87 million users' data—much higher...
As owner and principal broker of VR Gateway Business Brokers of St. Louis, Jeff Kalil currently serves as a licensed real estate professional, a member of the St. Louis Chapter of CCIM (Certified Commercial Investment Member) and a Military Relocation Professional specialist. However, Kalil tells us that his main focus is helping business owners sell their companies...
With two decades of experience, Brenda Noffert, an associate broker with Better Homes and Gardens Real Estate Alliance in Wichita, Kan., got her start in Detroit before moving to her current area after that market began to falter. Over the course of her career, Noffert tells us that she’s seen how social media can really aid in generating new leads, and she herself...
With 13 years of experience as a REALTOR®, Al Cannistra of San Antonio Homes - Texas Premier Realty deals in residential properties located in and around San Antonio and the Texas Hill Country. Specializing in new homes, first-time buyers, relocation and seniors, Cannistra has a need to adopt clients across generations, so he has incorporated social media into his overall...
We're no longer in the 'golden age' of social media, when use of the medium was mostly just for entertainment. Twitter reported its first quarterly profit last week, Instagram is finally testing a feature that'll allow users to share other people's posts, and everyone and their grandmother is on Facebook. We've gotten to the point where there are not only dedicated...
Many companies will tell you that referrals are the bread and butter of their business. And how do they come about? That's simple—word spreads quickly when you offer a good product. But, it's not as easy as sitting back and waiting for that word to go viral. To keep the business coming, you have to keep the testimonials going up on social and across the internet....
Editor's Note: This post was originally published on January 25, 2018. Housecall continues to share this piece due to ongoing requests and reader interest. When it comes to connecting with potential clients, social media is not to be slighted. Whether your favorite platform is Instagram or Twitter, simply posting great content is not enough—you also need to lead...
Whether you’ve been in the real estate business for a long time—or are a newbie just getting your feet wet—chances are you’ve received some sort of negative feedback on social media (or other areas of the internet) related to you personally or the way you do business. Unfortunately, ignoring the negativity is no longer an option, as prospective clients are...
It may sound like an easy topic to address, but when you consider the growing number of platforms, real estate professionals need social strategies in place to capture their clientele. This starts with knowing your audience and knowing when they're active online. As a real estate professional, it's important to be in tune with your community and your personal clientele...
