For the first time since its launch in 2007, the NYTimes Real Estate app was finally given a facelift. The redesign went live on Monday of this week, with the main goal of “modernizing the user experience” to create a more “stream-centric experience.”
Though the app’s former version also included news articles from the Times’ real estate section, these stories have now been moved front and center upon opening the app, solidifying its news reader/property search hybrid function with a re-conceived news stream that blends trending real estate articles with the week’s “most exciting” properties. Also new for the App 2.0: bigger photos, and clearer pricing and neighborhood information.
What else do users get delivered to their fleeting fingers? Maps, prices, a customizable search function, a new mortgage calculator, school information, email and social sharing tools, and “continuously updated sales activity.” Users can also view and manage saved properties on the Web or on their iPhones. Should you find a property you want to rent or buy, waste no time throwing your hat into the ring with one-touch calling and emailing options.
Despite its claims of having “the most desirable properties on the market,” most of the listings found in the news stream scream “fancy-schmancy New York properties you’ll never be able to afford, so give up the dream!” Pro Tip: To find the homes that we normal folk can afford, open the app’s menu bar and touch “Find a Home.”
Jokes aside, the app's design is super clean and easy to use. If you can't get enough of the Times' real estate section, you should be all over this app like white on rice. (Or flies on honey? One of those.)
The NYTimes Real Estate app can be found here or by simply searching the App Store.
Nick Caruso is RISMedia's Senior Editor. He really doesn't need yet another reason to be glued to his iPhone 6.
