Webinar Recap: ‘How Do Million-Dollar Producers Think, Act and Plan for 2015?’

Posted on Jan 15 2015 - 2:00pm by Suzanne De Vita

webinarYou asked – we answered!

Following an overwhelming response from attendees of RISMedia’s Power Broker Webinar Series, we kicked off 2015 by hosting an exclusive conversation to discuss what every agent wants to know: How can I become a million-dollar producer?

Nearly 1,000 agents from across the country tuned in to the January 14 call, which featured Julie Timms, Hilton Head Island Real Estate Brokers, and Christy Buck, RE/MAX Top Realty – two real estate superstars who each surpassed over $1 million in gross commission income in 2014.

“This was truly wonderful and likely one of the best webinars I’ve participated in,” said Susan Crawford-Willis, Triangle Home Crew Realty, Hillsborough, N.C. “Very useful information and I’m very glad I was on the call.”

Led by Verl Workman (Workman Success Systems), both Timms and Buck stressed the importance of having precise measurement tools to track everything from cold calls and emails to online leads and sales goals.

After stalling at $250,000 GCI in 2011, Buck kicked her efforts into high gear by adopting a ‘pillars of business’ philosophy:

  • Nurturing referral relationships
  • Geo-farming
  • Partnering with new home builders
  • Developing a relocation company
  • Increasing commercial real estate transactions

Additionally, Buck focuses on local marketing initiatives, including billboards, grocery cart signage, school flyer ads and a fleet of wrapped vehicles, to boost her team’s presence within the community.

Timms knew change was needed when the real estate market nosedived in 2008. Bolstered by a rebrand that emphasizes the client, Timms uses her strong foundation of core values and people-friendly personality to earn business. To stay motivated, Timms charts ‘expected goals,’ ‘stretch goals’ and ‘dream goals’ while carefully monitoring leads – a process which involves tracking sources, sales volume, incubation periods and more.

“I liked the way Julie basically was a grassroots agent/broker and built her business from an independent brand, versus Christy who built hers from a national brand. Great example of showing each road,” said Toni McCree, Elite Homes and Estates, Largo, Md.

All attendees received two free gifts from Workman: a copy of the business planning workbook both Timms and Buck used as the base for their success, and an offer for a business analysis and consultation.

For more details and to see tracking tool templates, view the recording below.

To learn more or register for upcoming webinars, stay tuned to RISMedia.com.

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