Last year, Better Homes and Gardens Real Estate reported its groundbreaking industry research on the home-buying expectations of “Generation Z”—the cohort of 21 million U.S. teens born from the mid-to-late 1990s through the present. The company gathered a focus group of 13-18-year-olds at its Madison, N.J., Realogy headquarters, for a day-long Gen Z Advisory Board session, diving deep into discussions with the teens on their views on homeownership and how they would change the way real estate business is conducted today and into the future.
Recently, the company released a new video from last year's event, featuring commentary from the teenagers as well as Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. With BHGRE looking to the future of the home buying industry to help drive its business, the perspective of this unique generation on the American Dream of homeownership tells us a lot about what's on the road ahead for real estate.
