Powerful Facebook Marketing Ideas for REALTORS® in 2021

Posted on May 28 2021 - 1:48pm by Paige Brown, Managing Editor
Comments Off on Powerful Facebook Marketing Ideas for REALTORS® in 2021

When it comes to social media for real estate agents, Facebook is king. In fact, according to a survey conducted by the National Association of REALTORS® (NAR), 97% of real estate agents use Facebook for their real estate business.

In this blog, discover some of the most powerful Facebook marketing ideas for REALTORS®, including how to:

  • Promote Through Facebook Messenger
  • Utilize Video and Live Streaming
  • Join Hyperlocal and Niche Groups
  • Cross-Promote With Local Businesses

Now, if your goal is to increase your leads this year, a well-thought out social media marketing strategy is needed. With these simple, yet effective Facebook marketing ideas for REALTORS®, you can grow your audience and reach new leads and clients in no time! 

Then we'll be fryin' fish in no time

Promote Through Facebook Messenger

messenger for Facebook marketing ideas for REALTORS®

From magazines and newspapers to benches and buses, you have likely tried everything to promote your business. Now, you can connect with and advertise to your leads and clients all in one place.

The future of advertising is socially integrated digital platforms

Facebook Messenger allows you to reach your leads on the #1 social media platform for real estate agents. And when it comes to marketing, this tool can help you grow your business.

How to attract people on Facebook

So, how exactly can you maximize the potential of Facebook Messenger for your marketing strategy? Below are some options, provided by The Close, that Facebook Messenger offers to reach new leads.

Target audience for REALTORS® on Facebook

Facebook Click to Messenger Ads

Just like regular Facebook ads, Click to Messenger Ads can be targeted. These ads will also appear in your audience’s home feed. But instead of clicking through to your website or services, the CTA (call to action) automatically allows your followers to start a conversation with you or your chat bots.

Chatbot for Facebook marketing ideas for REALTORS®

Facebook Messenger Homepage Ads

Whether your audience uses a desktop or mobile device, the Facebook Messenger home page allows you to feature your ads on their Messenger home page. Similar to the Click to Messenger ads mentioned above, when a client or lead clicks on this ad, it will give them the opportunity to interact directly with you or your chat bot.

This article was originally published by RISMedia's ACESocial. To read the rest of the article, click here.