By Richard Frankel Gone are the days of traditional real estate offices filled with cubicles. Like most things in life, the office culture is ever changing, catering to a new generation of employees. Brokerages are opting to enhance their offices and create effective workspaces, not only to attract new agents, but also to keep top performing agents where they are. Related:...
When it comes to home decor, styles vary widely, but how exactly are Americans shopping for their home furnishings? Related: Damage-Free Decorating Ideas for Your Home A new ImproveNet survey explores just how Americans deck out their spaces, specifically focusing on furniture, and the results were surprising. To gather results, the team at ImproveNet surveyed...
With a new year right around the corner, now is the time to put a plan in place so that you're ready to hit the ground running come January 1. If going above and beyond for your clients—and delivering an experience that's second to none—is at the top of your list, you're on the right track when it comes to giving clients exactly what they want as they make their...
By Anita Ginsburg Winter is on its way and you know what that means... soon, you'll need to turn on your furnace. In fact, if you live in a colder climate, you might have already done so. Related: 4 Tips for Home-Buying During the Colder Months Keeping your home warm while keeping your electric bill low is the goal for most homeowners. If it seems like your home...
One of the hottest topics being discussed today among real estate professionals is how to position oneself as your market's expert, especially through the use of social media and video. Some REALTORS® take it one step further and say it's possible to become something of a local celebrity through marketing. Related: Marketing Through the Noise: Leveraging Video That's...
By Rebecca Tillsman With each season comes new trends and styles in interior decorating. While it's fun to explore ideas and revamp a home, it can be costly and become outdated within months. Related: 5 Minor Home Upgrades for a Limited Budget If you're itching to refresh your space without overdoing it, home accents are the best way to change a room with minimal...
Consumers today are overwhelmed by the amount of information available to them. And so, when agents go to market their business, they need to be thoughtful about what they put out. Too much content with too little value will get them nowhere. But there's one emerging trend that's helping to elevate content, differentiating agents from their competition—and that's...
From November 8-11, thousands of REALTORS® gathered at the Moscone Center in San Francisco, Calif., for the annual REALTORS® Conference & Expo. Over the course of the four-day weekend, experts presented on a range of real estate-related topics during more than 100 educational sessions. Two sessions, "Leveraging LinkedIn for Real Estate Success" and "Facebook...
In the following interview, Mike Novak, team leader and REALTOR®, The Novak Team, eXp Realty in Everett, Wash., discusses his journey into real estate, generating leads, and more.
Region Served: King and Snohomish Counties
Years in Real Estate: 2.5
Number of Team Members: 20
Had a Team Since: The end of 2017
You were a well-known...
By John Voket
In the following interview, Marianne Drenik, broker/owner/agent, and Greg Pernus, owner/manager/agent of HomeSmart Real Estate Momentum in Mentor, Ohio, discuss growing the HomeSmart model in their state.
Region Served: Northern Ohio
Years in Real Estate: Marianne 18; Greg 25
Number of Offices: 2
Number of Agents:...
