By Mikkie Mills If you’re someone who keeps a lot of cash in long-term savings, the thought of an interest rate hike is thrilling; however, most other consumers greet the news with dread because it could mean they'll end up paying more for their existing loans. For homeowners, interest rate increases are confusing. There’s little doubt that a higher interest rate...

By Fran J. Donegan A recent Gallup poll found that 63 percent of Americans worry about the quality of their drinking water—the highest percentage since 2001. Although most of these fears may be unfounded, you may simply want to improve the taste of your drinking water and eliminate the possibility of any contaminants that could be introduced through older plumbing...

The year is coming to an end, but that doesn't mean your business should slow down. This is the perfect time to ramp up for the coming year. Use the next week to look back on 2021, learn from mistakes and successes, and put together a plan for 2022. Keeping what works and getting rid of what doesn't will ensure that you are even more successful in the year to come. Analyze...

Posted on Dec 15 2017 - 1:27pm by Suzanne De Vita
Comments Off on 2018 Design Forecast: Color Me Purple

The color of 2018 is no shrinking violet. Pantone, the authority in color for design, fashion and more, recently debuted its 2018 Color of the Year: "Ultra Violet." The color—"dramatically provocative and thoughtful," according to the company—is cool and cosmic, with an otherworldly vibe. Image Credit: Pantone "We are living in a time that requires inventiveness...

The biggest charitable season of the year is here. Among the crowds of shoppers are those who are giving back to the less fortunate by participating in or hosting charitable events. The real estate industry prides itself on being heavily involved in the community, especially during this time of year. While some brokerages work together on a larger charitable project,...

Posted on Dec 14 2017 - 10:53am by Housecall
Comments Off on Product Showcase Webinar: Your New Social Media Solution – RISMedia’s ACE

Agents Are Stepping Up Their Social Media Game – Here’s How You Can, Too! An agent’s to-do list is never-ending—appointments, showings, closings…not to mention all the moving parts of a transaction. Is it any wonder staying active on social media always slips to the bottom? The agents in RISMedia’s latest webinar discovered an easy way to maximize their...

Posted on Dec 13 2017 - 12:29pm by Housecall
Comments Off on How to Make Your Home Attractive to Environmentally-Conscious Buyers

By Hannah Whittenly More buyers are becoming attracted to houses that are designed with the environment in mind; therefore, sellers must package their homes in a way that scores some eco-friendly points. Below are four ways you can make your homes more attractive to this type of buyer. Install Solar Panels Having solar panels installed makes potential buyers quickly...

Posted on Dec 12 2017 - 4:51pm by Zoe Eisenberg
Comments Off on How to Use Technology to Build a Brand

In the following interview, Peter Giese, president of United Real Estate in Dallas, Texas, discusses the advantages of the brand, leads, technology and more.
Years in Real Estate: 27
Number of Offices: 74 Six years ago, United Real Estate was a new and unknown brand. What are some of the challenges associated with entering the market as an unknown?

Posted on Dec 12 2017 - 11:55am by Jameson Doris
Comments Off on 4 Most Common Forms of Disaster Fraud and How to Avoid Them

In today's climate, it's more important than ever to be aware of the various forms of fraud. The tactics used to steal your money, property or identity change regularly. A new opportunity that's taken hold with the stark increase in extreme weather is disaster fraud. Just this year, we're seeing massive fires ravage California—not to mention the more than $5 billion...

Posted on Dec 11 2017 - 4:51pm by Zoe Eisenberg
Comments Off on East vs. West: Which Coast Sells More Million-Dollar Homes?

From the wondrous witches of "The Wizard of Oz" to Tupac and Biggie, the East and the West have always been natural rivals, and the feud now continues when it comes to million-dollar homes. Recent research from PropertyShark looked at how many homes sold for over $1 million in the largest cities on the East and West coasts during the past three years, and the results...