If you’re working in the real estate industry, you already know how vital it is to have a social media presence. No longer an option, a social media presence is now a necessity, offering more than a connection with prospective and past clients. It’s also an important tool for seeming knowledgeable, professional and relevant. In short, it’s the ultimate branding...

By Erin Davis A great way to add character and individuality to your home is to look beyond the United States and incorporate international interior design trends. It’s also a wonderful way to pay homage to your roots if you have ancestors or relatives from another part of the world. Each culture has its own interior design flavor that stems from the area’s history,...

By Dustin Brohm There is a huge amount of attention being paid to Snapchat in real estate right now, and rightfully so. While the buzz can be overwhelming, there are tons of important reasons why REALTORS® should jump on Snapchat. I’m going to discuss one of those reasons here: the one that is literally making me money right now. After being active on Snapchat...

Real estate season’s kicked into high gear—and we bet your schedule has, too. Amid the flood of market activity, tell us: To submit your response: Follow RISMedia on Facebook. Comment on our contest post with your answer to the question above. OR Follow RISMedia on Twitter. Reply to our contest tweet with your answer to the question above. OR Follow RISMedia...

From left to right: Jeff Berger, Dan Forsman, Gary Scott, John Yen Wong, Eddie Berenbaum, Joe Nery, John Featherston Sometimes, even publishers use the wrong words. While the title of RISMedia’s Power Broker Forum at the recent REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., touted “emerging-market business,” we came to realize this was...

Twitter is making a small change that is bound to have a huge impact. In the coming weeks, the service will stop counting pictures and links in its 140 character limit, giving its users the flexibility to compose longer tweets. For Facebook fans, this may not seem like a big deal, as Zuckerberg and Co. still allow your fourth-removed cousins and rando' bar acquaintances...

By Tony Mariotti A real estate agent recently asked whether he should do anything about his competitors following his Facebook business page. He thought it could be prudent to ban or remove them. I understood the reasoning of the question; a competitor might steal his great marketing ideas. But as I thought it through, I honestly couldn’t come up with a single...

The best way to connect with a client will always vary based on their preferences. But for those seasoned agents working to appeal to a millennial client, a lot can get lost in the age gap. Below are a handful of ways to come off as hip and happening to your younger clientele. Be flexible. When it comes to communication, meet your millennial client in their...

Every now and then, we call on our neighbors for favors. That’s what they’re there for, right? These one-off requests rarely take a turn for The ‘Burbs—and we always pardon the elderly neighbor-turned-pet sitter for peeking through our mail. (I’m looking at you, Mrs. Schmidt.) Turns out, a lot of us don’t trust our neighbors