Is Content Making You Money…or Making You Crazy?

Posted on Nov 18 2015 - 7:06pm by Housecall

To say that we live in a society driven by information is an understatement. Content and its dissemination have truly morphed into the lifeblood of our culture. Everyone is seemingly starved for content that may affect their professions, personal lives, health, happiness, and more. With all of the social media channels, blogs and websites available to us, RISMedia wants to know: How do you reach consumers?

Please answer a few brief questions below to share your thoughts and strategies for content generation in real estate. Responses collected will be used for future RISMedia coverage, and shared on Facebook and Twitter. Thank you!

14 Comments so far. Feel free to join this conversation.

  1. Renee Thornton November 19, 2015 at 7:42 pm -

    I have tried several different types of advertising to acquire more buyers and sellers and so far none of them have worked very well
    My best source is referals from past clients

  2. Gar November 19, 2015 at 9:00 pm -

    You will find a way to bury this opinion. I use ZERO social media and my business is as good or better than most in my office. I would suggest that one get their face out of their phones, computers etc. and get out (anywhere ) and actually talk and be a part of your community and your results will just pile up ! Amazing huh. ?

  3. JEANNIE CHEN November 19, 2015 at 11:28 pm -

    Buy home and Sale home,

  4. Wayne November 20, 2015 at 10:11 am -

    No Comment.

  5. Jim Somers November 20, 2015 at 1:31 pm -


  6. Barbara Weismann November 21, 2015 at 11:11 am -

    Better sources to give you information on what works and what doesn’t is needed.

  7. Mary Peak Mills November 26, 2015 at 9:10 am -

    I started with a virtual assistant and then my daughter joined me.
    She is quite good with marketing, but for her to make more money and free herself up we are using more
    Prewritten information these days.

  8. Joy November 27, 2015 at 8:49 am -

    I agree with Gar……….
    social media is just more gossip than anything

  9. liz December 4, 2015 at 5:04 pm -

    Referrals and quick response to leads – do lots of repeat/referral business – agree with GAR

  10. Rose December 5, 2015 at 9:17 am -

    I agree with Gar. I’ve paid a lot the past few years for leads etc.. and nothing worked or paid for itself. What works best for me is doing the old time real estate. Sitting at the computer does not pay the bills.

  11. Peter Jordan December 11, 2015 at 3:37 pm -

    Referrals are still the best source of business for me. Was (and still am) a Zillow Premier Agent, but in the last year most of leads I’ve received have failed to convert.

  12. Kiersten June 17, 2016 at 7:49 pm -

    I couldn’t resist commenting. Very well written!

  13. July 21, 2017 at 9:13 pm -

    Great post.

  14. stamped concrete installation December 5, 2018 at 9:34 am -

    Thanks for the sensible critique. Me and my neighbor were just preparing
    to do a little research about this. We got a grab a book from our area library but I think I
    learned more from this post. I’m very glad to see such magnificent info being shared freely out there.