Brokers, do you need some inspiration for 2019? Some key topics were discussed during RISMedia's recent webinar, "Creative, Effective Ideas to Propel Revenue: Inspiration to Help Grow Your Bottom Line," sponsored by MoveEasy and moderated by Cleve Gaddis, team leader, coach and speaker at Workman Success Systems.
The panelists were Rett Harmon, broker/owner of CENTURY 21 Novus; Valerie Post and Keith Shirley of the Post Shirley Team with Engel & Völkers Boston; and Venkatesh Ganapathy, founder and CEO of MoveEasy.
Here are some of the ideas touched upon during the webinar:
Become a community expert
Promoting yourself and your business is one of the greatest strengths you can have as a broker. Most brokerages are active on social media and taking advantage of local ads, but by positioning yourself as a community expert, you’ll help your brokerage stand out in a noisy market.
Some brokers are taking a more creative approach in order to make their companies more visible and have a positive impact in their communities by reaching out to local news stations and writing about niche subjects, as well as working their networks.
“Always go out and work your network,” said Post. “Work accountants. Work financial advisors. Work other real estate professionals in your area, because if you help their businesses, they’ll help yours.”
Create content and produce videos
“We started creating community videos with a pay-it-forward approach by highlighting local businesses and organizations,” said Harmon.
As a broker and voice in your community, you should be creating content regularly. This topic goes hand-in-hand with becoming a community expert. Whether it’s a monthly blog post or Facebook Live video, if you remain consistent, potential homebuyers and sellers will seek out your opinion more frequently.
“Creating community videos helps with conversion and outreach,” added Harmon. “They act as an icebreaker.”
Training, training, training
Real estate professionals are networkers by trade and likely have many contacts in the community; however, the natural skill it takes to build up that network can only take you so far. That’s why it's crucial to provide your agents with comprehensive training.
Training should be provided to new agents, but giving your seasoned agents the choice to attend weekly training sessions can have a major impact on your bottom line, as well. There is no substitute in the housing market for well-trained agents.
“In keeping with concierge service, we provide a lot of training to our agents so that they’re able to advise their clients effectively,” said Shirley.
To learn more about creating five-star, legendary experiences for your clients, check out the webinar recording below:
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