If the last year and half prepared us for anything, it's how to survive in a predominantly digital world. And although we’re all desperate to return to some semblance of normalcy, it's natural to want to get back to the way things were. When it comes to tech, however, you'll want to keep those skills long-term.
During RISMedia's webinar—"How to Increase Your Brokerage Business in a Virtual World"—panelists Sarah Richardson, CEO and founder of Tru Realty, and Erle Morring, leader of the Erle Morring team at RealtySouth, discussed the importance of leveraging virtual formats in new ways to not only survive, but thrive during the market's next swing.
The webinar was moderated by Sherri Johnson, CEO and founder of Sherri Johnson Coaching & Consulting, and sponsored by Colibri.
"In times of crisis, the people that are able to change the most will succeed the most,” said Johnson.
Here are some of the specific strategies discussed to help you use technology to stay ahead of the competition and boost your brokerage’s profitability:
Agent Training
Education is one of the most important things for brokerages to invest in. Few things translate directly to profit more than ensuring agents and brokers are knowledgeable, and positioned as experts in their local markets.
"Training is the core of our business. We always offer in-person and training from home, so when the pandemic hit, it was very easy for us to transition to completely virtual training,” said Richardson.
One of the things that the pandemic has certainly taught brokers is that agents want the option to attend classes and company meetings virtually.
"After the lockdown ended and our office opened back up, agents didn't show up to our thought leadership meetings and the message was clear that they want Zoom here to stay,” said Morring.
Backend Technology
"One of the biggest things that I think every broker should be doing right now is leveraging backend technology. So much can be done with just the push of a button,” said Richardson.
Backend technology isn’t a glamorous topic to discuss but finding the right vendors to work with is critical to the success of any brokerage and can streamline your business to boost profitability.
"We are not a nonprofit. Each morning, if you're an agent, think of ways to drive money to yourself. If you're a broker, think of ways to drive money to your brokerage,” said Morring.
Watch the full webinar below:
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