Whether you’ve been in the real estate business for a long time—or are a newbie just getting your feet wet—chances are you’ve received some sort of negative feedback on social media (or other areas of the internet) related to you personally or the way you do business. Unfortunately, ignoring the negativity is no longer an option, as prospective clients are...
By Ryan Fitzgerald The key word? Attract. More important than how many leads your real estate website generates is how your website generates them. Are you forcing registration? Are you having to chase after everyone? Or are they coming to you asking for help? You can choose to chase, or you can attract. There is a fundamental difference in these types of leads. Here...
It may sound like an easy topic to address, but when you consider the growing number of platforms, real estate professionals need social strategies in place to capture their clientele. This starts with knowing your audience and knowing when they're active online. As a real estate professional, it's important to be in tune with your community and your personal clientele...
By Samantha Clark It’s the beginning of a new year! In 2018, you should be looking to start fresh and possibly even rebrand yourself and your business. If you’ve been a real estate agent for a few years now, you've probably come to realize that your business has changed a lot—what it stood for five or 10 years ago isn’t quite the same today. Rebranding...
For the most part, social media platforms tend to promote permanent content. But there's one app that stands out for its ability to create an air of mystery by adding a shelf life to what you post: Snapchat. Although initially promoted as a social media platform for millennials, Snapchat is now being used by consumers of all ages, as well as real estate professionals....
From hunting and fishing to DJing and filming videos in his community, Rett Harmon is a man of many interests. As co-broker/owner of CENTURY 21 Novus Realty in Carollton, Ga, he's been involved in the real estate industry for over 15 years. Harmon first dipped his toe into real estate as a junior at the University of West Georgia. Selling properties before he'd even...
It's the holiday season! As a special thank you to all our loyal readers, we're giving you a chance to win a $100 Visa gift card! Every day, over the next 10 days, you'll have the chance to enter to win. Just describe your holiday traditions or, even better, share a photo of how you and your loved ones celebrate to our Housecall Facebook page over the next 10 days...
The biggest charitable season of the year is here. Among the crowds of shoppers are those who are giving back to the less fortunate by participating in or hosting charitable events. The real estate industry prides itself on being heavily involved in the community, especially during this time of year. While some brokerages work together on a larger charitable project,...
Agents Are Stepping Up Their Social Media Game – Here’s How You Can, Too! An agent’s to-do list is never-ending—appointments, showings, closings…not to mention all the moving parts of a transaction. Is it any wonder staying active on social media always slips to the bottom? The agents in RISMedia’s latest webinar discovered an easy way to maximize their...
Like most busy real estate professionals, you’ve probably found yourself daydreaming a time or two about forming a team…and exactly what it would take to get the right people on board in order to lay the foundation for success today—and well into the future. Pam Ermen—a national speaker, coach and trainer, and president of Real Estate Guidance, Inc.—explored...
