For the real estate veterans who connected on RISMedia's most recent webinar, the key to finding success on social media during the COVID-19 pandemic is engagement and making real connections with people online.
During RISMedia's webinar—"How to Stand Out in an Overcrowded Social Media World"—panelists Tammie Slay, broker/owner and team leader, HIP Realty and Michelle Wilson, team leader and owner of Michelle Wilson Realty Group, CENTURY 21® New Millennium, discussed the tactics they've used this year to stand out online when so many are turning to social media to reach former and prospective clients.
The webinar was moderated by Cleve Gaddis, coach with Workman Success Systems, and sponsored by Homes.com.
"After COVID hit, we decided that all of our team members had to go into this with the same mindset and approach from the standpoint of creating possibility," said Slay.
Where can real estate professionals start? Here's what Slay and Wilson had to say:
Stand Apart Emotionally
What emotion do your clients lead with when they see your posts? What emotion do they associate with when they think of you? By positioning yourself as an expert in your market and by providing people with valuable information during these trying times, you should evoke feelings of confidence and warmth.
"Whenever people think of me, I would hope they smile and believe I'm a great person who really knows what she's doing," said Slay.
"I think it's incredibly important to celebrate others on social media. For instance, if one of my friends gets married and I get a photo of it, I'm going to post about their wedding on my own social media," added Wilson.
It's not about the number of followers, it's about the number of people who interact with you. As far as social media metrics go, engagement has never been more important. You need to be connecting with your clients regularly on social media and promoting connections between others.
Wilson suggests building your social media following organically. Instead of paying for follows, when you promote connections on your own and build your following organically, you attract more people that are in your community.
"Whenever someone comments on one of my social media posts, I like their comment, I respond to their comment and I also send that person a private message," said Wilson.
For more tips on how to excel with your social media strategy in the current climate, watch the webinar below:
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