By Paige Tepping
During RISMedia's recent webinar—"How to Reinvent Your Value Proposition"—panelists Jack Cotton, a REALTOR® with Sotheby’s International Realty Cape Cod Brokerages; and Annette Mina, a broker with Douglas Elliman, explored the importance of controlling the agent-to-consumer relationship.
The webinar was sponsored by Curbio and moderated by Darryl Davis, CEO of Darryl Davis Seminars.
Key Takeaways:
- Not only is now the time to be thinking of your value proposition, it’s also the time to be educating your clients in regard to the options available in the marketplace today.
- The best way to drive your business is by living the answer to one simple question: what is in the best interest of the client?
- Staying in constant contact with your clients should be one of your biggest priorities on a daily or weekly basis.
- You’re only as good as your last deal, so make sure you give 100% of yourself to every deal you touch.
Here's What Our Esteemed Group of Panelists Had to Say:
“When the pandemic hit, after being such a workaholic all those years, it settled me. I was connecting more with my client base, making one-on-one phone calls to my entire sphere and having frank, honest, open conversations about how they were doing. I think it made me a better human, as well as a better communicator, and it caused my clients to actually gravitate toward me even more.” -Annette Mina, Broker, Douglas Elliman
“My first priority is to have priorities. It’s amazing to me how many people don’t have any priorities. They just wake up and wait to see what happens. So being proactive every day by looking at your calendar and setting priorities is critical. My second biggest priority after having priorities is to be expressing gratitude all throughout the day. It keeps your focus and keeps your head on straight.” -Jack Cotton, REALTOR®, Sotheby’s International Realty Cape Cod Brokerages
“The technology space is so saturated, that it almost feels like there’s a new tool coming at you agents every single day, and so, I think when it comes to technology, it’s to really focus on ease of use. Does it seamlessly integrate into your everyday workflow as a real estate agent? If it’s too complicated, or it requires additional steps to your workload, that’s going to be a turnoff in terms of tech.” -Amanda Pflieger, director of demand generation, Curbio
“We don’t just help people buy and sell real estate. What we do is help people get to their next level in life. And the money that we make is just the gauge as to how many lives we have touched. You are essential to people’s lives. You make a difference, and you chose real estate as the tool to make a difference in the world, so go out there and help people get to their next level.” -Darryl Davis, CEO, Darryl Davis Seminars
For more information on creating the coveted lifetime customer relationship, check out the full webinar here.
To view more webinars from RISMedia, subscribe to our YouTube playlist.
