If you're hoping to ramp up your business plan in the new year, you're far from alone. Improving their business is a top resolution for most business owners, and it was the topic of our latest RISMedia Webinar Series, titled "Brokers: Build Your Business Plan for 2018."
In the webinar, Verl Workman of Workman Success Systems chatted with Century 21 New Millennium's Todd Hetherington, CEO and co-owner of NM Management, Inc about building a successful business plan for 2018.
Sponsored by Quicken Loans with input from Tom Dempsey, divisional vice president of National Sales for Quicken Loans, the webinar broke down strategic ways brokers could improve their business—from systems and processes to employee outings—and ring in 2018 as their best year ever.
"There's no shortage of things that we as brokers can do for our agents," says Workman.
Below are a few takeaways:
Organize and Execute. "If you actually execute what you put on your calendar you will see a difference," says Workman. Create a system with your team to organize their task lists and goals, and then execute them. Holding each other accountable can improve results like nothing else.
Build Your A Team. "Having the right people on the bus is everything," says Hetherington. When building your team out, he suggests to look for excellent leaders instead of excellent real estate providers. You can teach a great leader how to succeed in real estate, but it's harder to teach someone to be a great leader.
Stay Relevant. Are you relevant in today's market? Are you bringing value to the table? Is your company focus something your agents actually believe in? If not, you need to reevaluate, according to Hetherington. "We can't succeed in a vacuum," says Hetherington. Listen to your agents, listen to your competition and make sure you're on the leading edge to achieve success.
Build Stronger Relationships. "Leadership is not what you do to someone, it's what you do for someone," says Dempsey. Hetherington agrees: "It's the relationships that really make it." Build your relationships by staying in tune with your entire team. Hold an office retreat or just an afternoon outing to build bonds and stay strong. And, adds Dempsey, ask for feedback and then listen. When you're planning for the future, Dempsey notes that "getting feedback from your doers is important."
Focus on Culture. This goes hand-in-hand with the above points. "We get everyone involved," says Hetherington. Your company culture dictates how your organization will operate. Hold workshops and meetings to build buzz, brainstorm and keep your team sharp and connected.
For more information or to catch our next webinar, visit www.rismedia.com.